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Trends in Social Media Advertising Point to Valuable Changes

social mediaOver the last year, there were many changes in the way that customers and brands interacted on social media. It has now become standard for businesses to build a social media presence for their company that allows customers to easily interact with the businesses they like. Most businesses have found that there are many benefits to connecting with customers on Facebook and other social media platforms.

 

One of the main reasons that social media interactions help to build connections to customers is that these interactions don’t have the same approach as standard advertisements. What this means is that customers are able to see your product in a way that doesn’t make it feel like the product is one that is being advertised. The youngest people advertisers are trying to connect to now are in a different generation than in previous years. This generation is filled with people who are a lot more private and very resistant to advertising. It is no surprise that fun videos and pictures on social media are better for connecting to these customers than other attempts at advertising. Since this generation has close to $44 billion in purchasing power, this is likely to shape how companies interact with customers on social media in the future.

 

If you are looking to set up successful advertising on your social media, you’ll want to make sure that you are able to adjust your technique to make sure that overt advertising takes that backseat. When you work on advertising through social media, you may want to look at trends from this year. Many businesses have had a lot of success with personally connecting to customers through social media rather than targeting the broadest spectrum of your customers. There has also been a lot more success with visual items like videos and pictures. For example, if you are marketing a bed and breakfast, talking about how beautiful your area is in the fall won’t be as powerful as posting pictures of it or even a video tour of the area.

 

At this point, social media advertising is something that should be a part of how you market your business no matter what. Since so many people use information from social media to help them make decisions, putting your products in front of people on social media will be a great way to ensure that you can make sales. You can also set up your business as a reliable source by sharing informative articles and other items that can help customers make decisions on what to purchase.

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