Cyber Monday Sales Better Than Expected
December 1, 2009 · Written by Kyle Aevermann
Results are already pouring in from yesterday’s Cyber Monday sales. While sales were expected to fall compared to last year, they actually grew 13.7%, a significant increase considering the current economy.
The report comes from Coremetrics Inc, a web analyst company based out of California. The report also indicated that people spent more money for online sales Monday, compared to Black Friday.
- Cyber Monday continued the momentum set by Black Friday. Sales were up 24.1 percent compared to Black Friday 2009.
- Consumers spent more per online order ($180.03 versus $170.19 for an increase of 5.8 percent) compared to Black Friday 2009.
- Sales were up 13.7 percent compared to Cyber Monday 2008
- The average dollar amount consumers spent per online order rose 38.2 percent from Cyber Monday 2008 ($180.03 versus $130.24), led by apparel retailers.
- Consumers bought nearly 10 percent more items per order on Cyber Monday 2009 compared to Black Friday 2009 and nearly 30 percent more compared to Cyber Monday 2008.
- Consumer shopping hit its peak from 9-10 a.m. PST, but maintained stronger momentum throughout the day than on Cyber Monday 2008.
While Black Friday sales also did exceptionally well, many are wondering if this holiday season is a sign that the economy is getting stronger. While online shopping is becoming more popular and companies are offering exclusive deals on sites like Facebook and Twitter, this really could be a good sign. Only time will tell. Online retailers are expected to continue offering deals throughout the next few weeks gearing up for Christmas Day.Tags: Studies & Stats