Results are already pouring in from yesterday’s Cyber Monday sales. While sales were expected to fall compared to last year, they actually grew 13.7%, a significant increase considering the current economy.
Cyber Monday Tag
As I am sure you are aware, today is Cyber Monday. A day supposed to be filled with discounts and deals for online shoppers. While you will find many great deals, some are questioning whether Cyber Monday is real or just a smart business ploy. It seems to be a bit of both. Let me explain.
Just 4 years ago, in 2005, Shop.org coined the phrase ‘Cyber Monday’ in order to bring more traffic to their website. A year later, hundreds of other online retailers jumped on board and started an Internet tradition. While Black Friday, remains the biggest shopping day of the year, CyberMonday surprisingly is actually not the biggest online shopping day. One year after Cyber Monday started, Scott Silverman, Executive Director for Shop.org, said “It was not the biggest day, but it was an opportunity to create some consumer excitement.” (more…)
Most holiday-crazed shoppers are familiar with the term “Black Friday.” But for those out-of-the-loop consumers, it’s the first Friday after Thanksgiving, and it marks the official kickoff of the holiday shopping season. Not as many people, however, are familiar with the altogether newer term “Cyber Monday.” While Black Friday demarcates the beginning of shopping in brick and mortar stores, Cyber Monday – the Monday following Black Friday – is an indication of when online shopping picks up for the season.
And whether you’re a shopper or the founder of an online business, here’s what to expect from Cyber Monday: