Facebook announced earlier this week that they would be making yet another change to the way their social media site works, this one targeting your news feed. Facebook has decided to shift this algorithm yet again to make it so that you are less likely to see the information that comes from media outlets and more likely to see your friend’s posts. This could mean that you will now be seeing much less hard news and more cat and baby pictures.
The reasoning for the change is that Facebook wants to get back to connecting you to your friends rather than having you read news stories all day. They have found that this makes the user experience on Facebook more positive and prevents frustration that might result when users are not able to access the information that their friends post. Of course, this has media outlets scrambling since they receive much of their readership from the links posted on Facebook. They won’t have to worry too much when it comes to shared articles at least since these will appear with other updates from friends.
This has resulted in some people who get a lot of their news by following different media outlets searching for a solution to make sure that they can see the news that they would like to see in their feed. Luckily, Facebook has provided a way to work around the new algorithm simply by changing a setting in the way you follow a specific page.
While the new update looks like it will be generally positive for users, some people speculate that the real benefit will be to Facebook itself. With the added ability for friends’ posts to show up higher in a news feed, people are more likely to share and interact on Facebook. This will allow Facebook to get to know their users better allowing them to target advertisements and rake in the cash as a result. Whatever the reason for the change, Facebook users will now be able to enjoy a higher level of interaction with friends on Facebook once again.