A good business owner is always refining and improving their marketing strategy to keep up with the latest trends and new opportunities. Social media has become a very important aspect of marketing a business, so let’s take a look at some of the social media advertising trends that have been worth paying attention to in 2018.
Videos have continued to dominate this year, as studies have shown that a whopping 95% of messages from videos are retained in a viewer’s mind, while only 10% of the message is retained with text. An expansion of this that has been becoming more and more popular is live-streaming. Studies have shown that 80% of customers would rather watch a live video from a brand than read some posts. The expansion of live streaming on social media has been only growing, as Facebook, YouTube, and Tumblr have launched live streaming in the past few years. Studies show that Facebook Live Videos are watched three times longer than regular videos. Live videos are engaging and there is a lot of potential here for a business. Live streaming the making or launching of a product, and a live Q&A session are a few great ideas on how to take advantage of this for your company.
Marketing to Generation Z, called “true digital natives,” is another important trend to consider this year and into the future. Generation Z loves to use Snapchat, Facebook, YouTube, Instagram, among other social media platforms. Making sure that your business is connecting with this generation and understanding what this generation is looking for, is a must.
Last but not least, mobile-optimized content on social media sites is becoming more and more necessary. The number of people using their mobile devices for social media is only increasing, so it is worth it to ensure that your social media can easily be viewed on a mobile device. This includes short and to-the-point headlines, images that work well with smaller screen sizes, and using a content management system.
Keeping up with these social media trends presents exciting opportunities to grow your business and to stay ahead of your competition.