For a long time, Facebook has been working on perfecting the News Feed that is the heart of their website. They are set on making sure that each user has items on their News Feed that are items they will actually be interested in since this of course makes them less likely to leave the website. Facebook has made many changes to this feed over the years, so it is no surprise that they are working on another one.
One of the goals that Facebook has when it comes to their News Feed is making it so that people are able to see relevant articles and videos that they will be interested in. This means eliminating clickbait and content that attempts to be relevant, but then turns out to be something different. The only way for Facebook to judge how interesting a link is to these people is to take a look at how long they are on the link after they have clicked on it. If a user clicks on something and returns right away, this means the link was not a quality one.
While Facebook in the past has monitored how quickly users click back to Facebook, they have not previously taken into account the length of time they remain on a link beyond a few seconds. They now plan to change the way that their algorithm works to look at the time spent on each link. To ensure that longer articles won’t necessarily benefit unfairly, they will limit this to a specific range of time that a link must pass to be considered interesting. Facebook hopes that this will help them to identify quality content and put more of this at the top of their News Feed.
At the same time, Facebook is working on another change that will ensure that Users are not just seeing a whole bunch of different posts from a single source. They will be adding a piece to the algorithm to ensure that diverse posts appear back to back rather than having many from the same user appearing one after the other.
The changes to the algorithm should benefit users overall. It should not affect businesses that are using Facebook responsibly and providing quality content in their links. As long as a business or other user makes posts at a variety of different times they will still have a good chance of having other users see everything that they post as long as what they post is relevant to these users.