The bells have been rung, the relatives have shuffled in and out of the house, the carols have been sung, the decorations have been put away or have stayed up in hopes of keeping that festive mood going into the new year. You are now back to reality and looking at the new year from a fresh perspective and probably taking a hard look at your finances, your business ventures, and all of your other endeavors. You may have started an online business or are hoping to breathe some new life into your current online store. Whatever the case, taking a solid look at the best marketing strategies for the new year is a great way to get back to business.
You may have tried different marketing strategies for your online store in the past year and you are probably curious about the best strategies for the fresh start that you now have. One strategy has been clearly effective in the past year and is only blowing up even more and that strategy is video marketing. Taking a hard look at the benefits of video marketing for your online business is definitely worth it for numerous reasons.
Video marketing has many powers to make your online store way more attractive to customers. There have been many studies done on the way that video captures attention, for example. People don’t want to have to make their way through a long page of text or yet another pushy e-mail. A video is a much more interesting way to present your services or products as the customer’s friend rather than their salesperson. Establishing an emotional connection is another powerful reason to use video marketing. Even really good copy rarely makes people tear up, but there is something about watching a video that makes people instantly relate to your business. Videos make people laugh or cry much more easily than text.
Of course, getting your website noticed by the search engines is super important, and video really wins there. Video is great for organic website traffic, as it has been known to increase the number of people linking back to your website, drive more website visits, and higher click-through rates. People also tend to view videos as very valuable and they often will pay more for your services and share more details about themselves when you use video. It makes your business appear more professional and like something worth looking into.
As you are looking back on last year’s successes and maybe a few disappointments, I would encourage you to explore the benefits of video marketing as an important part of your revamped marketing strategy.