apple Tag

Twitter Adds a New Night Mode That is Easier On the Eyes

phone at nightAfter several smaller applications have released versions of their apps that are better for those using them at night, Twitter has decided to also jump on board with a new night mode. Their night mode features a darker color scheme perfect for using during the night. While the update was initially only available to Android users, it has been extended to iOS as well.

 

The purpose of this new mode is to help those who use the Twitter application in the night. There have been many studies over the last few years to show that a blaring white phone screen can damage vision and cause the natural sleep rhythms of the body to become confused. As a response to this problem, Twitter has joined other applications in adding a special night mode to their app. This will allow users to switch from their standard display to a darker one that is better for those tweeting in the evening or late at night.

 

For now, Twitter’s night mode has to be toggled on and off by hand, but there are hopes that this will eventually change so that Twitter’s display will change as it gets to a certain time in the evening. In the app on Android and iOS, users will be able to change what mode they are in by changing their Twitter settings. It is easy to access the areas where you can turn the screen from one mode to the other.

 

There is some speculation that this change in Twitter and in other applications may be foreshadowing some of the features of the future iPhone 7. Some wonder if Apple will use this phone as their chance to roll out a new screen that will have the ability to more easily display darker colors without using as much battery life. Of course, for that information, we’ll have to wait for news from Apple.

Apple Launches Apple Support Twitter Account to Field Questions About Products

iePlexus Blog 1 3-03-16Today, Apple joined the number of companies that are using Twitter as a way to field customer questions about products. Many companies have found that it is very useful to use Twitter as a place where questions can be asked and answered since customers seem to see this as much more convenient than having to call or email. Twitter users can ask all of their important questions to companies whose products they purchase to get answers without any hassle.

Of course, Apple hasn’t been devoid of any type of customer service account on Twitter prior to this. In the past, it has had some specific accounts that focused on Apple Music and iTunes which offered customer support for these specific Apple products. Their new account is different because it is the first time that Apple has had any kind of general customer service account where customers can ask questions about all types of Apple products.

The main benefit of such an account is of course the way that this improves Apple’s image in general. Apple has long portrayed themselves as a company that is willing to provide superior customer service. The new Twitter account helps with this by making it easier for customers to interact directly with the Apple customer service team on an easy to use platform. Customers should see this as marked increase in the level of service and support that Apple provides.

Apple began its Twitter presence with a brief welcome and a handy step by step picture slideshow that showed customers how to turn lists into checklists within the Notes app. The account has also invited customers to come forward with any questions that they might have about a variety of Apple products. The hope is to provide more tips and tutorials to make it so that customers can more easily work with the products they’ve purchased.

Other businesses should look to the way that Apple is using Twitter as a guide for what they can be doing in their own businesses. This new account shows the versatility of Twitter in the ways that it can be used by a business. Business owners don’t just have to use Twitter as a place to talk about their products, they can be like Apple and offer customer service within their Twitter pages.

Waze: The Billion-Dollar GPS Social Network

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If you haven’t heard of it already, Waze is a recent up-and-coming social GPS application that has been the talk of the town in recent months. Essentially, Waze combines the traditional interface of a GPS navigation system with social networking features that allow users to share information with one another. For instance, Waze users can alert each other about speed traps, traffic jams, and other landmarks; it also helps users find the nearest, cheapest gas and can be used to locate fellow friends who also use Waze.

The reason that Waze has recently hit the spotlight is thanks to Facebook, who announced that they were planning to purchase Waze for up to $1 billion; many sources were confirming last month that the deal was essentially done and had been in the works for nearly six months as the two companies negotiated. The main issue was whether to keep Waze in Israel, where the company is primarily located, or to relocate them to the United States.

Eventually, however, the location issue became more than Facebook could handle. Reportedly, Facebook has pulled out of negotiations after Waze’s management repeatedly refused to move from Israel to the United States. Facebook has purchased two previous companies from Israel that were then moved to the United States – Snaptu and Face.com – but both of those were deals of only $50-70 million, nowhere near the billion-dollar value of Waze.

All is not necessary lost for Waze though, even after Facebook has decided to end their negotiations. Before Facebook’s billion-dollar offer, Apple had initially offered the company $400 million, though Waze declined it, believing their company to be worth more than that. It has also been said that upon the announcement that Facebook was going after Waze, Google began trying to outbid them. In any case, it likely won’t be long before this Israeli startup is snatched up and integrated into a larger corporation.

iPhone 4 and Other Highlights from the WWDC

Apples’s annual Worldwide Developers Conference has traditionally served as a platform to showcase the latest innovations the company has developed, and this year was no different. Steve Jobs, Apple’s Chief Executive, provided the main attraction via his keynote speech, which featured the new iPhone 4 that will be going on sale later this month. As one of Apple’s marquee products, the media, software developers and consumers have anxiously been awaiting an opportunity to see the latest edition of the iPhone in action.

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A Social Media Guide To Black Friday

blackfridayIt’s hard to believe, but the 2009 holiday season is upon us.  For the past several weeks, we’ve told you about companies gearing up for the holiday season.  While the ‘official’ start to holiday shopping doesn’t begin until Friday, companies have been using the power of the Internet in order to attract customers. Black Friday 2009 will definitely be different from years past, as Twitter and Facebookhave become a regulare part of our everyday life. (more…)

Can Apple Overcome Past Tablet Troubles?

apple_tabletIn a recent New York Times piece, Brad Stone and Ashlee Vance lent some much needed perspective about Apple’s maybe-kind of-sort of-impending Tablet. Depending on which vague rumor or piece of conjecture you decide to believe, the Apple Tablet will either “redefine print,” “bridge the gap between laptops and iPhones,” or save the planet from a catastrophic asteroid strike.

OK, so I made up that last possibility. Still, the level of hyperbolic publicity surrounding the device is astounding. While I don’t question the claim that Apple has revolutionized both the cell phone and mp3 player markets, I’m not yet willing to award them another success by default. As Stone and Vance point out, tablet devices have been attempted before and the results have been middling to put it kindly. (more…)