March 2018

Beckoned By The “Play” Button: The Importance Of Online Video Advertising

Online video advertising is going strong and there are a lot of great reasons to start making it work for your business. First off, everyone starting an online business is looking for a great return on investment. You put a lot of time and effort into getting things going, and it is important to you that it wasn’t all for nothing. Using video advertising is a great way to help increase your chances of a nice ROI. 83% of businesses say they get a good ROI with video. It is important to note that a video doesn’t have to be flawless. According to recent studies, the main reason people may not be into a video is when it doesn’t explain what you are selling very clearly. Turns out, lower quality and not the best video design is not something people care about nearly as much as they care about having the product explained well. So…explain well and just get them out there!


Buying stuff online still seems risky for some people. They are scared of being cheated and they need to have trust in your online business to feel confident buying from you. 57% of consumers report that videos have helped them feel confident buying something online. Building trust is very important, and videos allow you to create those relationships with your customers so that they see you as someone who wants to help you and give you useful information.


What is all this about Google liking videos? It is pretty simple. When you have videos on your website, people spend more time on your website, even if they weren’t planning on watching a video but couldn’t help but be dazzled by the pretty colors and pictures and beckoned by that “play” button. Longer time spent on your site by people lets the search engines know that your website must have some great content on it. Studies have even shown that you are 53 times more likely to rank first in Google if your website features a video.


Bottom line: You still don’t have a video on your website??!!

Be Among The Greats With WordPress Web Design

There are plenty of big names taking advantage of WordPress web design and plenty of great reasons why they are doing so. Let’s take a look at some of the big names out there using WordPress and getting lots out of it:


The first thing people notice when looking at your online store is the look and design of it. You want to make sure that you have an attractive online store without it being too complicated or busy. WordPress is a great platform to create a beautiful website. For example, The Rolling Stones official website is built with WordPress, where they promote their upcoming tours, exhibitions, news, and more, in a stunning way. The bold website: is eye-catching and draws you in, so you can be free to explore.


Having a mobile-friendly and responsive website is of the utmost importance today, and you can be assured that WordPress web design is completely responsive and designed to be viewed on mobile devices. For example, the Harvard Gazette takes advantage of WordPress for posting official Harvard news. Whether you open their website on a mobile device or on a regular desktop computer, you will have the same beautiful and informative experience.


WordPress is always changing for the best, and that is another reason so many big brands are using it to power their businesses. WordPress is flexible and constantly being updated with new and exciting features. For example, the Target blog on  is created on WordPress. This blog allows Target to share their events, stories, and more, in a captivating way.


If you are still unsure of the beauty and power of WordPress to fuel your business, there are tons of other stunning examples of big-name companies and brands who rely on WordPress every day. Now is a great time to start your own beautiful journey with a WordPress online store, blog, or portfolio.

Social Media Trends That Are Turning Heads This Year

A good business owner is always refining and improving their marketing strategy to keep up with the latest trends and new opportunities. Social media has become a very important aspect of marketing a business, so let’s take a look at some of the social media advertising trends that have been worth paying attention to in 2018.


Videos have continued to dominate this year, as studies have shown that a whopping 95% of messages from videos are retained in a viewer’s mind, while only 10% of the message is retained with text. An expansion of this that has been becoming more and more popular is live-streaming. Studies have shown that 80% of customers would rather watch a live video from a brand than read some posts. The expansion of live streaming on social media has been only growing, as Facebook, YouTube, and Tumblr have launched live streaming in the past few years. Studies show that Facebook Live Videos are watched three times longer than regular videos. Live videos are engaging and there is a lot of potential here for a business. Live streaming the making or launching of a product, and a live Q&A session are a few great ideas on how to take advantage of this for your company.


Marketing to Generation Z, called “true digital natives,” is another important trend to consider this year and into the future. Generation Z loves to use Snapchat, Facebook, YouTube, Instagram, among other social media platforms. Making sure that your business is connecting with this generation and understanding what this generation is looking for, is a must.


Last but not least, mobile-optimized content on social media sites is becoming more and more necessary. The number of people using their mobile devices for social media is only increasing, so it is worth it to ensure that your social media can easily be viewed on a mobile device. This includes short and to-the-point headlines, images that work well with smaller screen sizes, and using a content management system.


Keeping up with these social media trends presents exciting opportunities to grow your business and to stay ahead of your competition.