July 2018

Looking To Avert A Nosedive In Website Traffic This Year?

In a world gone digital, it has become increasingly important to play by the rules when it comes to SEO and online marketing. Now more than ever, SEO is the way that people discover your website and the content that you have out there online. Not keeping SEO in mind and not following Google’s guidelines has serious consequences.


The key to successfully marketing your online business is keeping up with the SEO trends and changes in how best to perform it. Let’s take a look at some of the big things happening in online marketing this year, things to keep in mind as you keep your website up-to-date for the search engines and customers alike.


Videos are continuing to be big and the popularity of them is only growing, still. Yes, just when you thought that videos might be a passing trend, they are only growing more and more popular and it is pretty obvious why. We are getting used to a faster and better internet, and we are on our phones all the time (most of us). It is no wonder that videos are still increasing in popularity. People are racing through their social media feeds and videos help them make the most of the time they are on social media. People are on their phones all day long and videos tend to be an easy way to digest information if you are on a smartphone. The search engines are rewarding those that understand the enormous need for videos.


Building links is continuing to be important for good SEO and quality website marketing. Link building involves building backlinks that point back to your website, such as linking from your blog to your main website or another website linking back to your main website. Link building is important for helping your website rank higher in the search engines. It also helps you to establish credibility in the marketplace.


Advertising campaigns, the digital kind, are becoming the best way to get the word out there about your business and attract customers. This looks a little bit different today than it did in the past. Effective advertising campaigns today involve doing things like blogging and being involved on social media. Attracting new customers through a blog or social media can be a very good way to grow your business. This involves regularly putting out new posts. People will start connecting the blog or social media site with your business and you will increase interest and engagement.


Keeping these things in mind, you are on your way to an effective online marketing strategy moving forward. Of course, if keeping up with all of these trends and changes seems a bit overwhelming, you can always hire an online marketing company to perform advertising services for you.

WooCommerce Websites Don’t Just Sit There And Look Pretty

If you are wanting to step into the world of ecommerce, you probably want to look into using WooCommerce web design for your online store. This ecommerce platform is unlike the other ones in many important ways. In short, it makes you happy. It’s no wonder it is trusted all over the world to sell everything from sports lessons to custom-baked treats.


There is a reason – or should I say many reasons – that WooCommerce is the most popular platform for building an online store. It gives you an SEO-ready canvas on which you can build, and you also get complete control of your store as well. The features make it easy for you to actually operate an online store, not just have something that looks cool but you don’t know what to do with it. You can carry out bulk uploading of products, track your profit, manage your products, calculate shipping, and all of those other essential functions. Oh yeah, and getting PayPal set up is easy as well.


Everyone wants to be able to customize their online store according to their vision and that can happen easily with WooCommerce. You are not limited as far as how many products you can sell and you can build your store according to your vision and what the store needs to succeed. You are able to modify literally everything, so you can really have a unique brand.


Online stores are always changing and chances are, you are going to make some changes big and small after initially building your online store. WooCommerce web design has that covered as well. You can easily manage and update your site. Since WooCommerce is a WordPress plugin, you can use the intuitive WordPress backend to manage your website and make changes. Many changes can easily be made with the click of a mouse.


In short, a website made with WooCommerce web design doesn’t just sit there and look pretty. It is designed for action, for constant change and improvement, and to be a fully functioning online store that is ready to sell.

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