Ever wanted to be able to accurately measure your social media presence via hard numbers and data? Twitter understands that many people use Twitter to make a name for themselves, whether that means promoting a product or a website or trying to get attention as a comedian or blogger. There are an enormous number of uses for Twitter and the release of Twitter’s Twitter Analytics program allows Twitter users to better understand how frequently their tweets are being viewed and reacted to (referred to as ‘impressions’ and ‘engagements’ respectively).
Twitter Analytics was quietly being tested roughly a month ago and finally received a widespread release yesterday. Twitter Analytics is available to anyone who has had a Twitter account for at least two weeks, due to the fact that the Analytics provided are only available for the past two weeks. Prior tweets are not counted. Though this aspect may be a bit disappointing, it still allows for an eye-opening change in Twitter’s future, allowing everyone from business executives to cruise ship comedians to see their precise Twitter presence.
Though the ‘average’ Twitter user may just consider this to be a useless function, this addition can mean the world to people who advertise using Twitter (which is an ever-growing number of people and businesses). Twitter users will be able to monitor trends of what makes their tweets popular and what helps to encourage others to interact with their tweets. Currently, Twitter Analytics is only available via the computer; there is no word yet on whether its features will be extended to mobile usage.