It’s hard to even imagine the internet without the aid of search engines. Whether you’re looking for a piece of trivia or you’re looking for a new website, search engines are the main way we navigate the virtual world. And within this world of search, one name stands far and above all the others—Google.
So popular is the Google monolith that it is practically synonymous with search itself. After all, what other search engines have warranted the creation of a verb? After enough time, users became so accustomed to “googling” something that Merriam-Webster responded with the addition of google, a verb meaning the use of the engine to acquire information.
But what exactly made Google such a commanding force in search engines? Official representatives of the company explained that it was Google’s speed that set it apart from its competition. Recognizing that Google itself was merely a middleman used to get people from point A to point B, Google devoted its time and energy into yielding the fastest search results and offering those results in an easy-to-use interface that got people to other sites and on their way.