Viral Marketing Tag

Instagram Brings Ads into Popular Instagram Stories

instagramSince the launch of Instagram stories back in August, this feature has grown a substantial following. Right around 150 million users work with this feature each day. With this area of Instagram enjoying such a high level of success, Instagram has decided to put in some ads that will show up as people are scrolling through stories. They are launching these new ads over the course of the next few weeks.

 

To test the ads that will be placed into Instagram stories, Instagram has joined with 30 large advertisers who would like to get videos and simple ads to appear for these users. Instagram hopes that by adding full screen ads that appear intermittently as users swipe through photos and videos they will be able to increase advertising revenue generated within their app.

 

For now, these ads and videos are limited to still photos lasting five seconds and videos up to 15 seconds. These ads will also be skippable, which means that Instagram users will be able to pass them by rather than waiting for them to finish before moving on to look at the content that they are interested in. Businesses will be able to look at analytics surrounding their ads so that they can see which ads are more interesting to users and which are skipped often. This will allow businesses to target their ads at the content people want to see and the items they would like to buy.

 

The overall goal of adding these different ads to stories is to create a space where businesses are able to more easily connect personally with their customers. Businesses will be able to target their ads toward people who have specific interests so that their ads are really reaching the people who are most likely to purchase their product. By providing businesses with the tools to reach their customers, Instagram is making itself into a social media site that is better for businesses.

Live Video Streaming is Facebook’s Newest Feature

ieplexus blog 1 2-03-16Facebook started the year off by adding live streaming videos as part of their application on the iPhone. This application allows users to stream what they are currently doing so that all of their Facebook friends can see it. It is similar to other applications for cell phones such as Meerkat and Pariscope, but with the advantage of actually being built into Facebook. They plan to eventually extend the video streaming portion of the application to Android users as well.

Facebook’s live streaming feature has some benefits over the previous video streaming applications just because it is built into Facebook. This automatically targets the audience for your live stream by limiting it to the privacy settings that you already have through Facebook. Unlike Twitter’s Pariscope app, there is no need for Facebook users to download any application in addition to their Facebook app to stream live videos. The really convenient feature is that these videos can be saved and put on the Facebook timeline when finished so that people can see the video later.

The live streaming feature takes Facebook to a whole new level since users are not only able to interact socially by sharing videos and posts, but by showing live events as well. This will allow people to live stream a baby’s first steps or a proposal happening in the moment. Business owners can even use these live videos to promote their businesses and interact with their network. Those who miss the live broadcast are able to find it later when they log on to Facebook. People can access it like a normal video, watching it more than once if they choose.

During the live stream, the person who streams the video will be able to see how many people are viewing the video and will be able to see comments as they are made. You can stream for just a short burst or a longer period of time through your phone. You can either use the rear facing or front facing camera to record making it easy to show anything that is going on. Friends on Facebook can interact while you film so you can answer questions live during the stream as well.

In case there was any doubt that Facebook’s new video streaming is a hit, it is clear that this has been successful purely because of rising stock prices and viral news about some of the videos that have been streamed live. Facebook has managed to create a video streaming application that competes with those from other sites because of its definite benefits over them. Although it took a while for this feature to become available, Facebook users can now discover this new way of communicating with each other.

Social Media Offers Politicians a New Means to Reach Constituencies

Politicians have been devising ways to communicate with the public and reach out to their constituencies since the inception of the democratic system. And while each form of new media has given legislators more opportunities to communicate their manifold messages, the communiqué has often been filtered through reporters and the discourse has been decidedly one-sided. Social media, unlike any previous innovation, has fundamentally changed the way voters glean information about public officials. Not only do candidates now have unbridled access to the electorate, but social media also offers voters a way to voice their opinions in an open forum.

Traditionally, a candidate needed to take out ad space in order to deliver a message that wasn’t filtered through a journalist, and aside from an op-ed piece, there was little opportunity for conversation or to gauge the public response. With social media, however, there is no intermediary or barriers of communication. Politicians now have the capacity to justify why they voted for a piece of legislation, elected a certain cabinet member or any other decision in their own words—and voters have the chance to respond. (more…)

Sometimes, All It Takes is a Little Insight

weezerFormed in 1992, Weezer is an instantly recognizable name in American pop rock. They’ve won Grammys, they’ve released six full length studio albums, and they’ve enjoyed the sale of eight million of those records in the US alone.

So why would an established band like Weezer turn to viral marketing? Because even highly successful and well known entities can benefit from this powerful means of marketing. As such, Weezer premiered the music video for their new single “Pork and Beans” on YouTube.

Aided by their established notoriety and the video’s use of many internet sensations, the music video became one of the most popular submissions on YouTube the week of its debut. The video’s subsequent popularity helped it take home the Grammy for Best Short Form Music Video.

But the YouTube video did more than further their renown. It also helped them better target their demographic. How? The band used YouTube Insight on their highly popular video. Insight is a free analytics tool that allows YouTube users to gather audience age, video views, and more.
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Online Competition Results in Real Life Concert

instrumentFor everyone who has ever dismissed YouTube solely as the breeding ground of juvenile videos and amateur home footage, the recently realized YouTube Symphony Orchestra (YTSO) has done its part to dispel that judgment. Several months in the making, the online competition called for musicians of all ages, nationalities, and instruments to submit video auditions displaying their talents. The prize for winning participants? Winning a seat in the YTSO meant the chance to perform at New York’s Carnegie Hall for a special one-night performance.

Word spread quickly, and turnout for the competition was impressive. About 3,000 hopeful musicians, both amateurs and professionals, submitted viral audition videos to YouTube. And in true YouTube fashion, they ranged from the creative to the extraordinary to the downright strange.
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I Love You Less Than Beef

It is becoming an increasing trend for established businesses to utilize social networking sites in order to promote themselves, but Burger King has taken that trend and put a slightly different spin on it. Rather than promoting positive discussion on forums like MySpace or Facebook, Burger King has officially launched the “Whopper Sacrifice.”

This new campaign has Whopper-crazed Facebookers install the Whopper Sacrifice application to their Facebook profiles. Then all you have to do is de-friend 10 people, enter your email address, and a coupon for a free Whopper will be sent your way. The campaign was initially launched in order to promote BK’s latest beef concoction, the “Angry Whopper.”
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Motrin Causes More Pain than it Cures

It kind of seems like a no-brainer, but viral marketing needs to be just as researched, focus grouped, and thought out as print advertising. While most people would respond to this with a hearty, “duh,” this is apparently a lesson that still needs to be learned by the ad agency that worked on the most recent viral campaign for the pain reliever Motrin.

Their latest marketing efforts created the following:

While Motrin wanted to convey the idea that they felt mother’s pain, the overly slick video only seemed to anger mothers and non-mothers alike. It’s painfully obvious now to Motrin (and most people who saw the ad) that this viral marketing effort was not created by or run by any real life mothers.
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Comedy Central Presents…Jokes.com

For everyone that thrives on a daily fix of humor, there’s good news in the world of online funniness. Comedy Central has officially announced the reopening of Jokes.com, a website dedicated to all things stand-up.

The site currently offers upwards of 5,000 clips of stand-up comedians, and this archive includes many of the popular comedians that have been previously featured on Comedy Central.

Other site features will include a database of 12,000 text-based jokes as well as a search feature so that users can easily find any of the comedians within Jokes.com. The site currently has over one thousand stand-up comedians and only looks to grow in the coming months.
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Change Moves Viral

Running on a campaign of change, President-elect Barack Obama took the election in an electoral landslide. (Pause for cyber cheers and cyber boos…) And while people are generally used to politicians backtracking on their election platforms, Obama has already made good on his continued promise to enact change. And it came in the form of the newly launched website Change.gov.

The interactive website is just one more way Obama is harnessing the amazing power inherent in the internet. He used it to great success during his campaign, finishing the story of triumph that looked to be Howard Dean’s in 2004. That is, had he not done this.

Enacting a viral campaign, Obama won over the youth vote and organized masses of people in unprecedented numbers. He even hired Chris Hughes, better known as the co-founder of Facebook, to coordinate his social networking campaign. Under his direction, My.BarackObama.com served as the social networking hub where all the supporters could congregate online. This far exceeded any online efforts from the McCain camp.
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Viral Marketing

Viral MarketingOne of the fundamental components in advertising is utilizing effective word of mouth. People telling other people about your products or services is an excellent way to build a base and introduce new customers to your business. Many industries rely on word of mouth to support their business model, like real estate, where your success can sometimes depend solely on who you know. Of course the quality of your product or service has something to do with the success of this word of mouth, but not always. I’ve known some really successful people in business who were much better at socializing than the actual work. The bottom line is word of mouth advertising is an important practice to understand, especially for the business owner looking to market for minimal dollars.
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