Burger King Tag

I Love You Less Than Beef

It is becoming an increasing trend for established businesses to utilize social networking sites in order to promote themselves, but Burger King has taken that trend and put a slightly different spin on it. Rather than promoting positive discussion on forums like MySpace or Facebook, Burger King has officially launched the “Whopper Sacrifice.”

This new campaign has Whopper-crazed Facebookers install the Whopper Sacrifice application to their Facebook profiles. Then all you have to do is de-friend 10 people, enter your email address, and a coupon for a free Whopper will be sent your way. The campaign was initially launched in order to promote BK’s latest beef concoction, the “Angry Whopper.”
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