When social networks are discussed, it’s usually Facebook, Twitter, and Snapchat that are at the forefront of discussion, while other social media apps trail behind. However, Pinterest is still #37 on the Alexa web traffic rankings, showing that it’s really not as far behind the other social networks as people might think (Facebook is #2 and Twitter is #8, comparatively). One study in 2013 determined that Pinterest had more than 70 million users worldwide. Like any other social network, Pinterest has maintained their success by continuing to change and improve.
One of the larger changes for Pinterest happened when they launched their Guided Search and Place Search features, which effectively made it easier for users to search for things and places that are interesting to them. The new search engine updates also made it easier for Pinterest users to map Pins to a Place Board. More recently, Pinterest announced that it was launching a set of intuitive tools that would make Pinterest connect much easier with Squarespace, a popular website builder and hosting service.
Earlier this week, Pinterest announced a major update for its users, which is a step in the direction towards making Pinterest a more monetized social network. They have launched a Buyable Pins feature, which effectively adds a ‘Buy’ button that lets users purchase products directly from Pinterest. Though this feature is only available on iOS platforms right now, it is expected to roll out to Android in the near future.