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Social Media: The Swine Flu Vaccine

shotThe Centers for Disease Control (CDC) is experimenting with social media sites to connect with the rest of the world to encourage people to get vaccinated for the Swine Flu. The CDC which has partnered with the U.S. Department of Health and Human Services, has created accounts on Twitter, Facebook, YouTube, FlickrMySpace, along with offering text message services, widgets for your personal website and several other ways of e-communication. 

The CDC has said they want to inform as many people as they can about possible outbreaks of the Swine Flu, and other future diseases.  Dr. Anne Schuchat, member of the CDC said, “We might see another wave after first of the year. It’s going to be important for people to take steps to protect themselves. We can’t predict what’s going to happen.” (more…)

This Week In Social Media – October 23, 2009

iePlexus “Week in Social Media” October 23, 2009 from iePlexus on Vimeo.

iePlexus “Week in Social Media” October 23, 2009 from iePlexus on Vimeo.

-The Web 2.0 Summit took place this week in San Francisco. Some of the biggest news from the event came out on Wednesday.  Both Microsoft and Google announced they would be teaming up with Twitterto bring real-time search updates to the search engines.  Microsoft’s Qi Lu first announced that Bing.comwould be getting get the real time twitter searchs updates, up on their site, which happened just minutes after the announcement.  Twitter’s blog said that they want to make twitter a search tool to help find people what they need in current time. Surprisingly, just a few hours after Microsoft’s big announcement, Google announced they would also be teaming up with Twitter to bring real-time search.  Neither of the companies would release the financial terms of their deals but are expected to bring more traffic to the search engine sites. There are also rumors the sites are trying to team up with Facebook as well. To watch the announcement’s in their entirety, visit Web 2.0 Summit’s website. (more…)

U2’s YouTube Tour

u2One of the biggest band’s in the world announced via their YouTube Channel on Monday that they would be offering fans a live online concert .  U2, which will be ending their 360 World Tour next week in Vancouver, will broadcast their concert live from Los Angeles on YouTube Sunday night for fans around in the globe in 16 countries.  The concert has been sold out for quite some time but tickets on Craigslist are going for up to $1000 for those hoping to get a chance to see the band first hand. 

The band has apparently been wanting to reach out to their fans through social media according to U2’s manager Paul McGuinness. “The band has wanted to do something like this for a long time,” said McGuinness. “As we’re filming the LA show, it’s the perfect opportunity to extend the party beyond the stadium. Fans often travel long distances to come to see U2 – this time U2 can go to them, globally.” (more…)

Sometimes, All It Takes is a Little Insight

weezerFormed in 1992, Weezer is an instantly recognizable name in American pop rock. They’ve won Grammys, they’ve released six full length studio albums, and they’ve enjoyed the sale of eight million of those records in the US alone.

So why would an established band like Weezer turn to viral marketing? Because even highly successful and well known entities can benefit from this powerful means of marketing. As such, Weezer premiered the music video for their new single “Pork and Beans” on YouTube.

Aided by their established notoriety and the video’s use of many internet sensations, the music video became one of the most popular submissions on YouTube the week of its debut. The video’s subsequent popularity helped it take home the Grammy for Best Short Form Music Video.

But the YouTube video did more than further their renown. It also helped them better target their demographic. How? The band used YouTube Insight on their highly popular video. Insight is a free analytics tool that allows YouTube users to gather audience age, video views, and more.
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Online Competition Results in Real Life Concert

instrumentFor everyone who has ever dismissed YouTube solely as the breeding ground of juvenile videos and amateur home footage, the recently realized YouTube Symphony Orchestra (YTSO) has done its part to dispel that judgment. Several months in the making, the online competition called for musicians of all ages, nationalities, and instruments to submit video auditions displaying their talents. The prize for winning participants? Winning a seat in the YTSO meant the chance to perform at New York’s Carnegie Hall for a special one-night performance.

Word spread quickly, and turnout for the competition was impressive. About 3,000 hopeful musicians, both amateurs and professionals, submitted viral audition videos to YouTube. And in true YouTube fashion, they ranged from the creative to the extraordinary to the downright strange.
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Viral Marketing

Viral MarketingOne of the fundamental components in advertising is utilizing effective word of mouth. People telling other people about your products or services is an excellent way to build a base and introduce new customers to your business. Many industries rely on word of mouth to support their business model, like real estate, where your success can sometimes depend solely on who you know. Of course the quality of your product or service has something to do with the success of this word of mouth, but not always. I’ve known some really successful people in business who were much better at socializing than the actual work. The bottom line is word of mouth advertising is an important practice to understand, especially for the business owner looking to market for minimal dollars.
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