Website owners have a variety of programs that they can take advantage of to increase their online revenue and drive additional traffic to their site. The most popular of these is through Google, utilizing their two basic advertising services Google AdSense and Google AdWords. Both of these provide excellent opportunities to take advantage of Google’s huge advertising network for positive online results.
Google AdSense: In terms of simplicity, integration and control, no online advertising program rivals Google’s AdSense program. Essentially, Google AdSense provides website owners with the ability to place relevant ads on their sites and earn revenue when the visitors to their site click on one of the ads. Google AdSense is free for website owners upon approval from Google and is easy to setup and customize.