With thousands of companies vying to be the next internet success story, protecting new software, algorithms and other proprietary information is always a concern. Companies are constantly fighting to prevent competitors from taking advantage of their innovations, and like most other industries, the best way to get legal protection is by filing for a patent.
Searches are one of the most lucrative and widely used aspects of the internet, as is evidenced by the massive success and ubiquitous nature of Google. On numerous occasions we’vediscussed how searches are becoming increasingly personalized, leading to more targeted and effective marketing campaigns. Capitalizing on this trend is obviously a top priority for internet companies, and Facebook has just established itself as the leader in this race thanks to a patent on a new search algorithm.