Web 2.0

U.S. Armed Forces Uses Facebook and Twitter for Recruitment

thepentagonThe various branches of the armed forces have refined their recruitment tactics over the years, seeking out high school and college students at malls, career fairs, and now through the internet.  Lt. General Benjamin Freakley, the head of the Army command that oversees recruitment, believes that social networking websites offer a unique opportunity to reach the soldiers of tomorrow.  Freakley thinks Facebook could be an effective tool in communicating with 18-24 year-olds, the age range that the Army targets for potential recruits.  “You could friend your recruiter, and then he could talk to your friends,” Freakley states.  Utilizing Facebook, the Army could reach out to high school and college students on a much broader scale. 

In addition to a Facebook page, the Army also maintains a Twitter feed and blog which adds a new dimension to recruitment.  Instead of listening to recruiters drone on about the benefits of the Army, recruiters, soldiers, and civilians are welcome to contribute in an open forum.  Because of this open forum, people interested in a career in the Army can see comments from both sides of the fence, and determine whether Army culture is right for their lifestyle.  Online social media has revolutionized the manner in which armed forces recruitment takes place, and the Army isn’t the only branch of the military reaping the benefits. 
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iePlexus Makes All the Difference for Online Barware Business

exclusive-barwarePeople entering into an online business are often wary of selling a product that is offered by many other sites, but Judee and Terry Koubas are proof that a sound business plan, dedication, and smart marketing can yield sales even in a high competition market.

“After we did some initial research, we found there were lots of sites that offered barware,” said Terry. “But there were still unique opportunities in this field. We decided to offer a good range of barware in order to help our customers find what they need.”

“Plus, this isn’t stuff you can find in just any store,” continued Judee. “We offer really unique items.”

That collection of unique items includes a comprehensive selection of barware products. In addition to standard glass stemware and cocktail glasses, the site is also outfitted with accessories such as coasters, decanters, wine racks, and more. Coupled with these traditional barware items, the site also deals in less conventional products such as sake sets and absinthe fountains.
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Facebook Fails to Capitalize

03facebookxlarge2With users now in the range of 200 million, Facebook has become the stethoscope which monitors the pulse of the modern world.  But despite a near unlimited amount of potential, CEO Mark Zuckerberg and his board of directors refuse to tap into the potential revenues from their presiding ownership over a global online community.  Shiv Singh, VP of Razorfish, believes that Facebook is sitting on a gold mine of untapped potential. Singh’s advertising agency pays brand monitoring firms between $5,000 to $40,000 a year for insight into what online consumers are saying about their clients.  Singh also says he would pay Facebook twice as much for a similar service. 

Facebook has a free service called Lexicon which compiles and analyzes millions of Facebook Wall posts and provides a database of searchable trends.  However, people like Shiv Singh are looking for a Lexicon that does much more than just that.  Singh outlines a Lexicon that includes these features:
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Google Search Algorithm Exploited

googlelogoonwallRelevant. Fast. Spam-free. These were adjectives that described the Google search engine and were the foundation behind the reason Google has a massive chunk of the search market share. But could that stellar reputation be in jeopardy? Recently, it’s been discovered that spammers have taken advantage of the Google ranking algorithm and used it to their benefit, utilizing black-hat SEO techniques to have malicious sites rank predominantly under certain keywords. After repeated requests and many documented examples of this activity, Google has finally officially responded and plans to adjust their algorithm to combat these techniques, an exploit that seemingly is a by-product of Web 2.0 and what is called “link velocity”.
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Beach Bum’s Business Booms With iePlexus’ Help

warrenworthleyWhen Warren Worthley moved back to his home state of Florida after retiring several years ago he bought a boat and dubbed it “Paradise,” and paradise is exactly what Worthley had planned for his retirement.

“I grew up in Daytona Beach, Florida,” he said. “I swam before I could walk, played on the beach and fished everyday. I was destined to be a world-class beach bum.”

This self proclaimed “Florida boy” had spent years working as Dean of Engineering and Technology at Purdue University in Indiana before making his way back to the Sunshine State. His new boat, a 23-foot Donzi fishing cruiser, was perfectly designed for navigating the shallows of Charlotte Harbor, where Worthley planned to hook trout, redfish and snook.
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Social Media Charm School

There’s no reason to talk to anyone anymore. Seriously, why would anyone want to risk calling someone and having an awkward conversation, or (gasp), talking to them face-to-face? I know I don’t. It started with texting a few years ago and then led to social networking sites and Apple’s iChat app. The advent of all these services has made it possible for me to quit talking (with my voice) to most people, except of course my coworkers (who I have to look at and talk to at the same time!) and my family.

In any event, I talk much less than I used to but communicate with many more people than I thought possible. If I am not messaging them on iChat or commenting on something they posted on Facebook, then I am reminded frequently of their status updates or blog posts. But this doesn’t mean I am a social butterfly. I am a reserved type of personality, and social networking has allowed me to become more so. I just maintain a lot of vague conversations while staying within my comfort zone.
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Know When To Say When To Social Media

It’s Time To Clean Up Your Social Media Clutter
Out with the old and in with the new. Why wait around until spring time to start organizing your life, your home and, more importantly, your social media portfolio? With 2009 sprawling ahead of you it’s time sort the social clutter that’s been piling up around on your computer desk and in your inbox.

One way to start this process is to take inventory of the social networking and bookmarking sites you subscribe to, and decide which services you like best in each category. After all, everyone wants to save time and spending hours a day on multiple services isn’t nearly as efficient as getting extra quality time on the best services.
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iePlexus Marketing Is A Recipe For Online Business Success

Family mementos are an important part of passing memories and traditions from one generation to the next. For most, these cherished items include jewelry or photos – but for Long Island, New York resident D. Boyd, they’re pots and pans.

In fact, Boyd still uses some her grandmother’s cookware passed down to her by her mother. But these aren’t just any pots and pans, they are cast iron.

“My mother used cast iron constantly, and I learned to cook using those pans,” said Boyd.

There’s no childhood memory better than that of delicious cooking smells wafting from the kitchen. Boyd said her mother would often make her scrambled eggs for breakfast. And if she was lucky, she would make her favorite dish, “German meat patties,” for dinner. The meat patties weren’t anything complicated – just a combination of hamburger meat, onion, egg, bread crumbs, and spices. But they were scrumptious nonetheless.

Decades later, when Boyd’s parents were elderly, she and her husband moved in with them to help out.  Boyd began doing most of the cooking using her grandmother’s cast iron.
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SEM Opportunities Untapped In China

In the United States we have a tendency to think we are the most technologically, politically, and socially advanced. But, as far as internet use goes, Americans aren’t logging on as often as Chinese users. With 253 million internet users, China recently surpassed the United States with the world’s largest web population. The Chinese also have another edge on American web users – they have more fun online.

A recent survey of 2,500 web users from 16 countries, including the United States, United Kingdom, China, Korea, and Australia found that China’s users were more likely than others to describe web-based activities like blogging, posting on message boards, reading forums, and watching online videos as “fun.” Chinese web users are also more active in their internet use than users from other countries. “Web 2.0 is far more advanced in Asia, and in China, than in the U.S. and Europe,” said Bernice Klaasen, head of interactive research at TNS Media Intelligence Singapore. “In Western countries, about 1% of users create content online, about 10% participate through methods like comments or discussions, and the rest are lurkers.”
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Search News Special: Web 2.0

Search engines and Web 2.0 have an unusual marriage. Here in the social media corner of the metaphorical room, we’ve long held the belief that a successful social media and Web 2.0 marketing campaign would contribute positively to organic search engine rankings. We’ve come to this conclusion not just from hopeful thinking, but from solid statistical analysis. Do one well, and the other will follow. Search Engine Land just ran an article about this very phenomenom, citing specific examples of links from social media sites that improved ranking. But all too often these kind of results are treated as an abnormality rather than the norm. The fact of the matter is that it’s extremely difficult to get online, let alone run a marketing campaign, without incorporating a least some aspect of web 2.0 or social media. Think about your daily web activities, and I bet most if not all of them involve some component of the read/write web, whether it’s social networking, blogs, or a simple interaction beyond the passive user. Bottom line, we can’t escape social media and Web 2.0, and the same goes for the search engines and their algorithms.
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