May 2009

iePlexus Makes All the Difference for Online Barware Business

exclusive-barwarePeople entering into an online business are often wary of selling a product that is offered by many other sites, but Judee and Terry Koubas are proof that a sound business plan, dedication, and smart marketing can yield sales even in a high competition market.

“After we did some initial research, we found there were lots of sites that offered barware,” said Terry. “But there were still unique opportunities in this field. We decided to offer a good range of barware in order to help our customers find what they need.”

“Plus, this isn’t stuff you can find in just any store,” continued Judee. “We offer really unique items.”

That collection of unique items includes a comprehensive selection of barware products. In addition to standard glass stemware and cocktail glasses, the site is also outfitted with accessories such as coasters, decanters, wine racks, and more. Coupled with these traditional barware items, the site also deals in less conventional products such as sake sets and absinthe fountains.
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Facebook Fails to Capitalize

03facebookxlarge2With users now in the range of 200 million, Facebook has become the stethoscope which monitors the pulse of the modern world.  But despite a near unlimited amount of potential, CEO Mark Zuckerberg and his board of directors refuse to tap into the potential revenues from their presiding ownership over a global online community.  Shiv Singh, VP of Razorfish, believes that Facebook is sitting on a gold mine of untapped potential. Singh’s advertising agency pays brand monitoring firms between $5,000 to $40,000 a year for insight into what online consumers are saying about their clients.  Singh also says he would pay Facebook twice as much for a similar service. 

Facebook has a free service called Lexicon which compiles and analyzes millions of Facebook Wall posts and provides a database of searchable trends.  However, people like Shiv Singh are looking for a Lexicon that does much more than just that.  Singh outlines a Lexicon that includes these features:
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