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Twitter to Bring Live NFL Games to Social Media

iePlexus blog 1 4-07-16With all of the recent problems that we have been hearing about Twitter’s social media platform, it came as a huge surprise that the NFL chose them over Facebook, Amazon, Verizon, and Yahoo to host Thursday night football games live. This new deal suggests a huge advantage for Twitter’s live streaming future just when it was looking like Facebook might dominate this specific area of social media. It leaves many people wondering what is next for Twitter.

 

One of the main things that people initially wondered was how Twitter outbid their competitors to secure this deal. The truth is that they didn’t. While Twitter was not the highest bidder, the NFL claims it decided to go with this platform because of its experience with live video.  There are certainly different features such as Twitter’s moments and Periscope that could make the experience more interesting. Facebook would be the only other site to have somewhat similar features and they backed out of the bidding after seeing the advertising agreement that came with the contract.

 

Twitter is hoping that this deal will be a big boost for them because of the popularity of the NFL. Streaming these games on Twitter will be a big benefit for those people who have dropped their cable plans and rely completely on streaming for all of their TV content.  With the new deal in place Twitter would be able to establish a new identity and attract new users.

 

While many are looking at the new deal as a great thing, others are pointing out possible flaws in the plan. Since Twitter has always been a great place for live interaction on a secondary screen during live events, streaming and tweeting on the same device seems like a problem. If Twitter is expecting users to look at the live stream, then how will they interact live on their own Twitter pages? This is a question that Twitter has yet to answer.

 

Others are wondering about the deal itself and whether the games will even be worth what Twitter paid for them. The only thing that the NFL is giving to Twitter is Thursday night games, which notoriously feature the worst matchups out of any of the NFL games. Those fans who want to watch these games are unlikely to be the kind of people who are dropping their cable subscriptions. Some wonder about the value of this type of deal at all and whether the NFL just made this partnership in order to wield a greater influence over Twitter.

Amazon Not To Open Brick And Motar Store

amazonstoreOver the weekend, news swirled that Amazon.com,  the largest marketplace in the world was in the process of secretly searching to create a few actual brick and motar stores in the UK.  The news broke by the British newspaper, The Sunday Times stated:

Property landlords said that the American company, which has a market value of $59.1 billion (£35.6 billion), had launched a secret search for bricks-and-mortar stores to support its rapidly growing website. It is understood to be scouring the country for high-profile sites just as the Borders book chain is shutting up shop. (more…)

Wal-Mart And Amazon Battle It Out For Top Holiday Deals

apg_walmart_amazon_091124_mnLet the chaos begin, the holiday shopping season has officially arrived.  While the world is an economic battle, another battle is brewing between many online retailers, most specifically between Amazon & Walmart.  Last Friday, millions of people started their holiday shopping, lining up to get their hands on some of the best deals around.  It turns out though that many skipped the lines and did their shopping exclusively online.

Data from Experian Hitwise shows that Walmart.com took the top spot for sales on Thanksgiving Day, while Amazon.com had the biggest revenue for Black Friday.  Unfortunately, Experian Hitwise said that among the top 500 online retail stores, the number of U.S. visits were down 15% on Thanksgiving Day compared to  the same day last year.  Online traffic on Black Friday was also down nearly 4% compared to 2008.  (more…)

A Social Media Guide To Black Friday

blackfridayIt’s hard to believe, but the 2009 holiday season is upon us.  For the past several weeks, we’ve told you about companies gearing up for the holiday season.  While the ‘official’ start to holiday shopping doesn’t begin until Friday, companies have been using the power of the Internet in order to attract customers. Black Friday 2009 will definitely be different from years past, as Twitter and Facebookhave become a regulare part of our everyday life. (more…)

Amazon Cashing In With Twitter Feature

twitazonIt seems like all we have heard lately is companies teaming up with Twitter.  So it should be no surprise that Amazon.com has incorporated a new Twitter tool that will allow some users to share great deals online. 

In today’s blog post, Amazon announced that this feature would be only available for Amazon Associates.  The associate program allows Web site owners, Web developers, and Amazon sellers to make money by simply advertising some of the latest products from both Amazon and Endless.com on their website.  When a consumer purchases a product after being referred, the associate gets a profit.  It’s said to be that simple.  The new Twitter feature is just another way to make it easier for associates to make a little more money. (more…)