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The Evolution of Social Network Security

Picture 3-20-2014There’s an odd conflict in the world of social networks regarding privacy. Although social networks tend to be an arena for users to share information with everyone that they know, no matter if these are truly friends or mere acquaintances, the overall privacy of these social network profiles is constantly a hot-button issue. People want to be able to share private information with other Facebook users that they befriended after meeting them once in a bar, but are up in arms if that same information is accessible by strangers or the government. Though this split is a little bit silly in some ways, there are some genuine concerns to be had here and it is generally believed that Facebook and other social networks are doing what they can to protect what their users might consider private information.

The fact of the matter is that social networks are ripe for security breaches. Considering many social network users do not think about if the information or pictures they are posting might be made public, it has not been difficult for hackers (or even government agents) to access potentially damning information about social network users. The NSA has been confirmed to use fake Facebook servers to install malware on computers so that they have an easier time monitoring unsuspecting social network users.

It’s not just Facebook that’s been ripe for privacy breaches. Twitter and Snapchat have had issues with leaked usernames and passwords, which Snapchat responded to at the beginning of the year with privacy updates to its iOS and Android apps. It has been stated that Snapchat has added internal restrictions that make it more difficult for hackers to access private information such as usernames and passwords and Snapchat has also added security features allowing Snapchat users to opt out of the ‘Find Friends’ feature that uses their cell phone number.

Facebook has recently made their work on security a little bit more public so that Facebook users can see exactly what is being done in order to keep their own information private from hackers, government agents, and anyone else that might try to breach security. Some, however, do not trust Facebook regarding its relationship with privacy, and believe that Facebook’s acquisition of WhatsApp will lead to a lack of privacy in the popular messaging application as well.

One social networking and messaging application, Wickr, is already well-known for its impressive security and encryption features. The company has found a way to monetize their ‘Security Suite’ by offering it for sale to other social networks that wish to implement the level of privacy that is currently offered by Wickr, which has never sold user data or allowed any user data to be accessed by others. Wickr’s ‘Security Suite’ could be the wave of the future when it comes to social networking privacy.

New Social Networks Launching with Different Purposes

Picture 3-6-2014At this point in time, everyone has heard of Facebook and Twitter, and probably Instagram and Snapchat too. Whether or not certain people are willing to accept them, social networks are here to stay, and while there is a small group of social networks that everyone seems to have heard of, there are also plenty of smaller social networks out there trying to become the next big thing by offering new services and features that other social networks might not have available.

Some social networks are making a name for themselves by providing users with ways to connect that they previously did not have. For instance, Anchor is a social media network that is specifically for offices and allows users to keep their coworkers’ contact information in one easily available place. There are chatting functions and other options that make it useful for offices that want to stay connected with one another.

Another interesting social network that has been launched recently is Livewith.us, which is a social network for people who are looking for new roommates. As many people are fed up with the limitations of finding roommates on Craigslist, Livewith.us seeks to fill the void by providing users with a functional interface that allows users to find potential roommates that seem like they might be a good fit with one another. The social network even features some integration with Craigslist, knowing that it is currently the most popular way for people to find new roommates online.

There are also social networking apps that have delved into the ephemeral world that has been popularized by Snapchat. One prominent up-and-coming example of this is Wickr, which works similarly to Snapchat, only with a focus on sending temporary, self-destructing messages rather than sending photos. Wickr takes its security very seriously in order to ensure privacy of one’s messages. With new social networks and apps popping up left and right these days, it’s hard to tell which will be the ones that stick and which will fade away.