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Social Media In The New Decade

fexit10 years ago at this moment, the world was relieved that nothing that they had feared about, regarding Y2K actually happened.  People were now placing their money back into the bank, while others had an endless supply of food they had stocked up on just in case.  It’s crazy to think that if someone would have said “Facebook”, “YouTube”, “Digg”, or just the words “social media,” we most likely would have given them a funny and strange look. 

It was in 2004 when social media was created.  Linkdin & MySpace took to the web and since then there has been explosion of “social media” & “social networking” sites.  When I graduated high school in 2005, if had ever wanted to share a video with the class for a certain project, I’d have to visit the library, maybe a video store, and rent the video, while worrying about some return date.  Today, my brother who is in his sophomore year of high school is able to use YouTube to share a video with just the click of a mouse.  Our world has advanced so much in the past decade, and social media has played a significant role! (more…)

20 Favorite Viral Videos From 2009

viral copyAs we approach a new year, it’s always fun to take a look back at what happened over the past year.  I thought it might be fun to take a look back at some of our favorite viral videos from 2009.

As I began looking into some of top viral videos from the year, I discovered that Visible Measures, a video tracking site, created a list of the top 10 most watched viral videos for 2009.  I was a little heart broken to learn that 8 out of the 10 were music videos.  While music videos are a major part of the American culture, I think the videos below, are the ones that really make 2009 complete. (more…)

Video Changing The Social Media Game

blogtvsOnline videos have become part of our everyday culture.  Within the past two weeks, the latest viral video, which features a 5 year old Japanese boy, playing the ukulele while attempting to sing Jason Mraz’s “I’m Yours”, has had more than 9 million views.  While we will never get tired of watching videos like that, watching live events on our computer’s is becoming increasingly popular. 

Over 10 million people tuned in to watch U2’s live YouTube concert in October, the first ever concert to be broadcast live on video site.  President Obama’s inauguration in January was one of the largest live online viewing events in history.  According to NewTeeVee,  69.8 million people watched the President’s inauguration streamed live online, while only 37.8 million watched on television.  (more…)

YouTuber Turns Into Hollywood Director

youtubeThe Internet and social media has started a new boom of celebrities.  It used to be that if you wanted to act or sing, you had to go to audition after audition.  If that didn’t work, it was your connections through the industry that got you in.  Today, you don’t even have to leave your home to get fame.  We’ve seen it over and over again.  Both Sean Kingston & Lily Allen gained their fame through posting their music on MySpace.  YouTube has also been the birth of celebrities.  We’ve seen the success of Fred, who just wrapped up filming his first motion picture over the weekend, while bloggers like iJustine continue to have millions of followers.

As of early this morning, thanks to the power of YouTube there is a new celebrity in town.  His name is Fede Alvarez and you likely won’t see his face everywhere.  Alvarez, who is from Uraguay, likes to make videos behind the scenes.  Just last month, Alvarez posted a 4 minute movie, which he had shot on a $300 budget.  Less than 4 days after publishing the video online, Alvarez says he started getting offers from Hollywood to film and direct a similar sci-fi thriller. (more…)

Senior Citizens Use Social Media & Web Too

Computer-older-womanHave you ever heard someone say they are too old to figure out how to use a computer?  As a 22 year old, I find it hard to imagine life without a computer, since I’ve always had one in the house since about 3rd or 4th grade.  I know we were one of the last families in the neighborhood to get one.  My brother, sister and me were definitely brought up in a different age than my parents.  While my mom became accepting to the computer, my dad says, “computers are the end of the word as we know it!”  Asking my dad to find the power button on a computer is impossible, which is why I was flabbergasted to learn that my 15 year old brother taught him how to text.

While my dad is more than a decade and a half away from becoming a senior citizen, a new survey recently showed that seniors enjoy using the internet, and some of their favorite sites include Facebook and YouTubeNielsen estimates that today nearly 17.5 million seniors are active on the Internet, which is up from 2004, when it was estimated only 11.3 million seniors used the internet. (more…)

YouTube Video Targeting Launches

videosAdvertising on YouTube is becoming a common marketing strategy.  And why shouldn’t it?  With a billion video views a day, it’s a great way to connect with millions of people world wide.

This year YouTube has had some pretty amazing viral video.  From 7 year old David wondering if he was in “real life” after a trip to the dentists office, to the JK Wedding Entrance, and even helping the worldwide sensation of Susan Boyleafter her audition on Britain’s Got Talent.  Just the three videos above have more than 150 million views together.  While those were some of the most watched videos of 2009, viral marketing will be making a larger impact in 2010. Wouldn’t it be great if you could get your advertisements on those videos reaching millions of people? (more…)

A Social Media Guide To Black Friday

blackfridayIt’s hard to believe, but the 2009 holiday season is upon us.  For the past several weeks, we’ve told you about companies gearing up for the holiday season.  While the ‘official’ start to holiday shopping doesn’t begin until Friday, companies have been using the power of the Internet in order to attract customers. Black Friday 2009 will definitely be different from years past, as Twitter and Facebookhave become a regulare part of our everyday life. (more…)