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Slingshot Finally Becomes Usable, Perhaps Too Late

You may recall that I discussed the launch of Slingshot back in June, which was another of the many, many Snapchat competitors that have been launched since Snapchat’s enormous surge in popularity over the course of the past year, this one being run by Facebook. Upon its release, social media blogs were largely skeptical about whether or not people would embrace Slingshot, and for good reason. Slingshot effectively worked this way: a user sends a photo a friend, but that friend could not unlock the photo until sending their own photo, creating an infinite, confusing loop that would make it impossible to have a photo-based conversation.

To many, including myself, Slingshot’s primary difference from Snapchat simply didn’t make any sense, and this is a feeling that was generally ubiquitous across its user base (which, of course, pales in comparison to the user base that Snapchat has been able to boast). Thus, it was really no surprise when Facebook updated Slingshot to remove this odd feature completely, so that any photo, video, or text message can be immediately replied to.

In addition to removing the oddness that made Slingshot ineffective and unusable, they have also added a ‘My People’ feature, allowing one to see everyone that they are ‘slinging’ with. This is a feature that seems to bring the application even closer to Snapchat. In fact, right now, since they removed the initial feature that separated Slingshot from Snapchat, I’m not sure what makes Slingshot any different, apart from some aspects of the interface and design. Considering Instagram (who are also owned by Facebook) launched their own Snapchat-clone called Bolt just recently, I find it unlikely that Slingshot stands much of a chance at remaining in the competition.

The ‘Buy’ Button: Facebook’s Newest Feature

Facebook has long been trying to find ways to cater to advertisers, because at the end of the day, profitability is what’s most important to the majority of social networks. Companies like Facebook, Twitter, and Snapchat are always looking for ways that their brands can be monetized, generally through working in creative ways with advertisers. All three of these social networks made announcements this week that have implied that they are making more pushes towards swift mobile payments.

Facebook has tried with varying degrees of success to find ways to benefit their advertisers by coming up with interesting ways for users to be able to purchase items directly from Facebook. They launched Facebook Gifts a long while back and followed that up with gift cards. Their newest endeavor appears to have arrived in the form of a ‘Buy’ button that appears on the News Feed of Facebook users and allows them to purchase products directly through Facebook, rather than being redirected to another page via the advertisement.

Currently, the ‘Buy’ button remains in the testing phases and is only available for a “few small and medium-sized businesses in the US” while Facebook continues to evaluate customer feedback. They have made statements saying that these features have been developed with privacy in mind and that privacy should not be something anyone has to worry about with these transactions. Credit and debit card information used for these Facebook-based transactions will not be shared with other advertisers and users can choose whether or not that information is saved for future purchases. The ‘Buy’ button began appearing in the web and mobile versions of Facebook last Thursday.

Facebook Launches New App for Celebrities Only

Twitter has long been a venue for celebrities to interact with their fans for a number of reasons. Celebrity Twitter accounts can be followed without having to follow back and Twitter has a useful ‘verified account’ feature that’s able to ensure that a Twitter account is the real deal rather than an impersonator or anything else of the sort. Last year, Twitter made its interface even more accessible for celebrities by offering verified accounts special filters that would allow them to interact with other verified profiles.

Not wanting to be left in the dark, there were also rumblings around this time last year that Facebook was working on their own private tool for celebrities, which would make it easier for them to communicate with fans through the popular social network. After this was leaked, there wasn’t much additional information regarding this potential service until just recently.

Today, Facebook announced that they are finally releasing their application for celebrities, known as Mentions. Mentions is a Facebook app specifically geared towards celebrities to help them post messages, photos, and videos to their fans, as well as make it easier to see what people are saying about them on the social network. These features seem to emulate existing features that Twitter has, which have helped to make it so popular for celebrities to use. Mentions can be used by anyone with a verified Facebook page, though its overall usability may be extended in the future.

How Facebook Messenger Has Changed

Back in April, I talked about how Facebook was pushing their Facebook Messenger application further by requiring Facebook users to use the separate app when communicating with other users on their mobile phones. Since then, there have been a number of updates rolled out for Facebook Messenger with the hopes that it will overall improve the experience for the app (especially considering everyone is now required to use it on their phones).

At the end of April, after Facebook Messenger had become a necessary part of the Facebook experience on iOS and Android, Facebook improved the photo and video sharing capabilities of Facebook Messenger. These updates were focused on simplicity, essentially making it much easier to add photos, videos, audio, and stickers to one’s Facebook messages with the simple touch of a button. Photos can even be taken through the app itself and they actually can be posted faster than they could be through an app such as Snapchat, though they of course lack the temporary nature of Snapchat and related social networking applications.

In more recent news, months after the Facebook Messenger app was initially released for iOS, Android, and Windows Phone, a version of Facebook Messenger has been released that is specifically designed for usage on the iPad. Previously, usage of Facebook Messenger on the iPad simply enlarged the iPhone version of the app. The new, updated version for exclusive iPad usage features multiple windows and conversations that can appear at the same time, making better use of the iPad’s interface abilities.

Slingshot: Facebook’s Newest Answer to Snapchat

On Monday, Facebook briefly teased users (albeit accidentally) with a new standalone app called Slingshot, which appears to be their newest foray into creating a Snapchat competitor. Facebook previously attempted to compete with Snapchat using an app called Facebook Poke, which never really took off and was ultimately removed from the app stores after a year of failing to threaten Snapchat’s popularity. However, Slingshot differs in a few major ways from Facebook Poke and Snapchat, though it still maintains the ephemeral self-destructing nature of these previously existing apps.

The largest way that Slingshot differs from Snapchat is that users are required to send something to their friends in order to unlock the picture that has been sent to them. For instance, one person may ‘sling’ a photo to a friend, but that friend cannot see the photo until they ‘sling’ something back to the person who sent the initial photo. Some news sources are already skeptical about this feature, considering it could make it quite difficult to send reaction photos, which is something that is easy with Snapchat.

Slingshot emulates some features associated with other apps, such as Taptalk and Rando, which supposedly influenced the creation of the app. Though the Slingshot app is already intriguing, it was only available on the iOS App Store for a brief period of time. A Facebook spokesperson stated that Slingshot was accidentally released early, but that an updated version would be ready soon for users to try out. There is not yet any word on when the app will return to the market or when an Android version will be released; it also remains to be seen what additional features may be added to the app before it is finalized.

Facebook Introduces Privacy Updates via Cartoon Dinosaur

Considering the frequency that social network privacy comes under scrutiny in the media, it’s important to companies like Facebook that they make privacy settings more accessible and easily understood by their user base. Last month, Facebook introduced a pop-up function featuring a little cartoon dinosaur that was intended to help guide users of Facebook that haven’t adjusted their privacy settings. The overall intention is to make changing one’s privacy settings easier and more straightforward.

When they announced the beginning of these changes back in April, Facebook admitted that many of their users were confused about privacy in general, which is why they decided to introduce more on-screen explanations for their users who might need a little bit of additional help. The company mentioned that they do 80 trillion privacy checks per day and run thousands of surveys about privacy every day, in order to better find ways to ensure the safety of their users’ information. These surveys have led to some changes already, regarding the privacy of Cover photos, resharing content, and what status updates are shown to which groups of friends.

Most recently, Facebook made even more changes to privacy settings, including finally setting the default visibility of status updates and photos from ‘public’ to ‘friends only’. The new updates will also add a Privacy Checkup, which will allow users to review and confirm their privacy settings in order to ensure that the information they are sharing on Facebook is only able to be seen by who users want to see it. With Facebook’s friendly cartoon privacy dinosaur along for the ride, Facebook users should be able to set their privacy settings much more easily than they have been able to in the past.

Facebook Adds Audio Identification Features

Not long ago, Facebook added a feature that allowed users to mark what they were ‘listening to’ or ‘watching’ that would automatically include links to things like Spotify and feature a neat little icon (such as a pair of headphones or a television) to better show off what users were doing. Though it was a cool little addition, there wasn’t a whole lot to it. A recent announcement by Facebook made on Wednesday has stated that this is about to change.

Facebook has announced that they will be implementing a feature that uses audio recognition, similar to the popular Shazam application. This function — which users can choose to use or not — will be able to use their phone’s microphone to automatically use audio recognition to determine whatever music you are listening to or whatever TV show or movie you are watching, and instantly update your Facebook with this information. If the feature is turned on, an icon will be shown on the phone’s screen as a status update is being written. This means the new, unnamed feature is listening and determining what song, TV show, or movie is being listened to.

The audio recognition will be able to allow users to share a 30 second clip of whatever song they are listening to; if it is a TV show, Facebook will automatically be able to pick up what season and episode is being watched, which can be used for further discussion with one’s Facebook friends. While Shazam is usually used to determine the name of a song you’re listening to, perhaps so you can share it with your friends, Facebook seems to be attempting to cut out the middleman, which could be quite detrimental to Shazam and other audio recognition software. Of course, Facebook will also likely be using this information to better gear advertisements to their user base.

Twitter Unleashes the Mute Button

Twitter announced on Monday that they’re rolling out a new feature that will be available on the Twitter website as well as the iPhone and Android applications. For quite some time, Facebook has featured the ability to ‘hide’ a friend, which allows them to be completely taken off of your timeline without defriending them completely. This allows a Facebook user to not have to see obnoxious or annoying or boring posts without the potential social awkwardness of having to delete someone from your friend list (which is often seen as a personal denouncement).

Twitter’s announcement is the release of a similar feature, known as the mute button. The mute button will allow a Twitter user to stop seeing posts by users that they do not want to hear from; they will no longer receive notifications on their phone from that user and that user’s Tweets and Retweets will not show up in the timeline. A user who has been muted will not be notified that they have been muted, again allowing users to restrict potentially annoying or otherwise unwanted messages to prevent any awkwardness.

This isn’t exactly a brand new feature, however. As the ‘hide’ function has long been popular with Facebook users, certain third-party Twitter clients such as Tweetbot, have allowed mute functions for quite some time, even including the ability to mute specific hashtags and keywords, which is an option that Twitter has not yet made available. Hopefully, in the future, Twitter will continue to expand on this new feature to maximize its usefulness for what Twitter users do and don’t want to see in their timeline.

Deleting the Past: Teenagers and Social Networks

Social networks have long been associated with youths, as the younger generations tend to be the ones who pick up on new Internet trends and phenomena before adults fully grasp the concepts. Even though Facebook has recently seen its first decrease in teenage users, as they drift towards newer social networks and applications like Snapchat, there is still a very heavy presence of youths and teenagers using social networks. Even LinkedIn recently opened its user base up by allowing students over the age of thirteen to create their own pages.

Because of their heavy usage of social networks and their teenage mindsets, it’s unsurprising that it has become quite common for teenagers to post information that they might later regret online. Sometimes these might be pictures of themselves wearing not enough clothing or statuses referring to their partying and underage alcohol consumption. Many people believe that these mistakes and indiscretions shouldn’t follow them throughout the rest of their lives and make it more difficult for them to get a job or get into college.

For this reason, California enacted a law last year that will give children under the age of 18 the legal right to delete anything they post online. Though most mainstream social networks such as Facebook and Twitter already allow their users to delete posts, this law will require any social media websites to provide the option for minors to delete anything that they have posted. Because most major social networks already provide this, some news sources see this law as unnecessary and unrealistic considering users cannot delete posts that other people have made about them, and believe that it will need to further evolve before it can become worthwhile.

Facebook Wants to Let Your Friends Know Where You Are

Facebook’s most recent updates to its user interface have focused specifically on letting your Facebook friends know where you are or where you are going to be. First, Facebook started with the launch of their “traveling to” feature, which allows users to mark where they are traveling to so that all of their Facebook friends can see. Though right now, the feature simply allows for an accompanying emoji, some news sources believe that Facebook will eventually use this to alter the interface of your Facebook when you are in a different city. For instance, if you marked that you were going to New York, your News Feed might be more focused on the posts of your friends in New York. Facebook has not made any announcements like this just yet, but it does seem like the next logical step.

In addition to the “traveling to” feature, Facebook’s next big update has been with the “Nearby Friends” feature. This feature ties in with the fact that most Facebook users are connecting through their mobile phone app, and smartphones these days are generally connected to GPS. Facebook has decided to merge these two concepts into the “Nearby Friends” feature, which — if you choose — will allow your Facebook friends to see where you are at all times.

The Nearby Friends feature is not turned on by default, so those who want to protect their privacy (or otherwise don’t want their Facebook friends to know where they are) can refrain from using the new feature. Facebook users can choose whether they want to share their general location with all of their Facebook friends, close friends, or a specific list of people. Your location can only be shared with other users who have opted in to the Nearby Friends feature who have also chosen to share their location with you.

Facebook users can be alerted when their friends are nearby, which happens in real-time, to differentiate it from the manual check-in feature that was already available with Facebook. There is even a precise location function that allows you and a specific friend to view each other’s exact map locations for a certain period of time, which can be used to help find a friend in a crowd or if you’re both trying to navigate a city’s streets to find one another. This isn’t the first time a feature like this has been included with a social network, as similar functions have been available with Google Latitude and Foursquare. However, Facebook is well-known for constantly finding new ways for their users to connect, so there is a lot of potential available with the Nearby Friends feature.