Pepsi To Drop Super Bowl & Use Social Media
In Industry News, Social Media, Social Networking, Web 2.0 | No comment
There is always that age old question, why do people watch the Super Bowl? Many watch for the game itself, while others just tune in for the half time show. And others tune in just for the commercials. Commerial airtime during the Super Bowl is always the most expensive time for advertisers to advertise since it is the most viewed event on television. One commercial you don’t see in the next Super Bowl, Pepsi.
The company has announced they will not be making a commercial for the 2010 Super Bowl, instead they will focus on a $20 million social media advertising campaign. ABC News reports that the company will launch the Pepsi Refresh Project on January 13, where online users can submit ideas to help ‘refresh their communities to make a better world.’ (more…)