Social Media

Improve Your Facebook Page and Increase Fans with Simple Equation for Success

Gather round business owners, social media newbies and not-so-savvy computer nerds – this is something you’ll want to hear. Do you find yourself lost, frustrated or just plain overwhelmed by the concept of social media? Do you struggle to integrate such platforms into your online business? Well, prepare yourself a dose of good news.

According to a recent case study, the key to unlocking a successful Facebook page is as simple as believing in your cause and exhibiting that faith throughout your marketing plan.

The subject of the study was the Facebook page of the California State Parks Foundation and the results were jaw-dropping. In just 14 days (plus media coverage) the foundation’s fan base jumped from 517 to 33,000 people.

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Making the Most of Social-Media Marketing in 10 Minutes Daily

As an entrepreneur of a new, online business it can sometimes seem like your daily to-do list is substantial. What may have originated as a foolproof plan for simplistic, home-based sales can quickly amount to a handful of responsibilities as you set up your content, pictures, products and so forth.

Fortunately, among the often hefty list of must-haves that every successful web store demands, there is one key area that can be cultivated in just 10 minutes a day. Social media is a new-age marketing platform that allows online-business owners to connect with a worldwide audience of consumers.

Below you’ll find three fundamental ways – courtesy of SocialMediaExaminer.com – to create the ultimate social-media experience for your consumers.

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Blogging Statistics Indicate Adolescents Don’t Dominate Social Media

Although the notion of blogging strikes many people as an activity of an adolescent demographic, a recent report conducted by Sysomos, an accredited research company, proves otherwise. According to the study, more than half of these web-based voices – a whopping 53.3 percent – are between the ages of 21 and 35.

While this statistic may not come as a colossal announcement – in fact, the adolescent demographic (20 years old and younger) came in second at 20.2 percent – the pieces fit together in knowing that the first-place bracket was exposed to the “blog boom” during their adolescence, which started up about seven years ago, according to Sysomos.

Trailing behind in second place by 0.8 percent was the age group 36 to 50 years old at 19.4 percent, and rounding out the poll in last place were those age 51 and up at 7.1 percent.

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Facebook Expounds Privacy Policy Changes

It took all of two days for Facebook CEO Mark Zuckerberg to make good on his promise of simplifying Facebook’s privacy settings. Unlike many companies who have come under public scrutiny as of late—BP, Goldman Sachs and Toyota, just to name a few—Facebook moved quickly and decisively to address the concerns of their constituency. The new settings were unveiled at a presentation held today at the company’s headquarters and will provide users with what the company had originally intended: a straightforward, user-friendly means for Facebook members to control the dissemination of their personal information. The changes will take a couple of weeks to be implemented, but here is a brief overview of what you can expect:

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Facebook CEO Addresses Privacy Concerns

Last week we reported on the public outcry following changes to Facebook’s privacy policy, and as they have been in the past, Facebook was quick to address the issue. After Congress sent a letter to the company in response to numerous complaints, Facebook executives met last week to begin discussing the issue. Following a report from the Wall Street Journal, which expounded loopholes in the company’s privacy policy, Facebook announced it would be making changes to the privacy policy and settings in the near future. In addition, in today’s op-ed section of the Washington Post, Facebook CEO Mark Zuckerberg answered many questions concerning the site’s privacy policies and settings.

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Changes to Privacy Policy Bring Scrutiny to Facebook

For time immemorial, privacy has been a cornerstone of democracy and free societies. Although people now post personal photographs, messages and other information haphazardly on the internet, there is still the notion that social media sites, e-mail and other web-based communiqué come with a certain level of privacy. Websites like Facebook and MySpace have extensive privacy policies that outline how your personal information is used and who will have access to it—although few, if any, people ever take the time to read these documents thoroughly.

In recent months, Facebook has come under scrutiny for several changes the company has implemented in its privacy policy. Instead of receiving protection from stringent privacy settings, which used to be the case, users now have to alter the settings themselves if they wish to keep particular information private. The company has even announced that it will be sharing user information with third-party sites.

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YouTube Users to Soon Charge for Videos

In April, YouTube released a movie rental service that would allow users to watch a small selection of movies directly from the site. In a recent interview with Media Post, Hunter Walk, director of project management, said the site will allow users to charge a rental fee for their online videos. 

The details of the new rental program are still scarce, but will likely allow any user to sign up with the program, regardless of how many views they’ve had on YouTube. Users who rent the films will likely have access to the video for a 24-hour period and will be charged anywhere from $1-$6. (more…)

Facebook Decals Coming to a Business Near You

Whether it’s your favorite cupcake shop, the car dealership down the street or the place where you get your coffee every morning, it appears that neighborhood businesses nationwide have jumped onto the social-media bandwagon. Facebook, in particular, has become one of the most essential tools in business advertising and marketing; and now, the social network is moving from the web to storefront windows.

Tim Kendall, Facebook’s director of product marketing, sent a letter to the Museum of Making Music in Carlsbad, Calif. this week, which also included a Facebook decal, to say:

“We invite you to place it prominently on your window or sales counter, since businesses that promote their Page off-Facebook tend to see a 20 percent or greater increase in connections.” (more…)

Facebook Coming To A Website Near You

 

The social in social media and social network is about to become even more social. On Wednesday, Facebook announced they will be reaching out to other sites around the world in order to bring the web together. What does that exactly mean and how will it impact everyone’s Internet experience? Let’s explore this notion.

Most avid Facebook users are familiar with the “Like” button, which usually shows that they’re interested in a friend’s status updates, photos or links. According to Facebook, the average user clicks “Like” on at least nine pieces of content each month. (more…)

Facebook To Link Profiles & Pages Together

Facebook announced Monday that they will roll out a new feature designed to connect all user interests and Fan Pages in what the company is calling Community Pages. At the end of March, the social network removed the “Become a Fan” option from Fan Pages and changed it to “Like” so that users could “openly express” themselves, explained Alex Li, a Facebook software engineer, who wrote in a company blog post that the Community Pages are linked to the new Like term. 

“Community Pages are a new type of Facebook page dedicated to a topic or experience that is owned collectively by the community connected to it,” Li writes. (more…)