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Consumers Favor Brands With Social Network Profiles

social-media-bandwagonWe often here of studies that find consumers who follow or fan companies or brands on a social networking site, like Facebook or Twitter are more likely to purchase products or services from them.  Once again, the latest study from Chadwick Martin Bailey and iModerate Research Technologies confirms that.

Amazingly, the study found that consumers who follow companies or brands on Twitter are 67% more likely to buy from them, while 51% are more likely to buy from a brand that they follow on Facebook. And when it comes to recommending companies and brands to friends, 79% said they were more likely to recommend them if they were on Twitter and 60% if they were on Facebook.  (more…)

Google No Longer Most Visited Site On The Web

computerFor as long as many us can remember, Google has been the most visited site on the web.  You may recall, that during Christmas & New Years Day, Facebook was the most visited site for the day, but Google quickly took that spot back.

However, HitWise said during March 7 and March 13 Facebook surpassed Google as the most visited site in the US, and the trend looks like it will continue.  For the past year, Facebook’s popularity has continued to grow, while Google’s ranking has remained on a stable path.  (more…)

Business Doubles Profit With FourSquare

burgersquare copyAJ Bombers, is a popular burger place in Milwaukee owned by Joe Sorge.  On Sunday, Sorge’s sales were up 110% thanks to the new social media  application FourSquare.  161 FourSquare users checked into the restaurant at the same time, that’s between 25-35% of Milwakkee’s FourSquare user population.

So what brought 161 FourSquare users to this already popular burger joint?  Sorge decided to promote the restaurant with the idea that customers could unlock a Swarm badge, which is awarded to those who check in at a location with at least 50 other users at the same time.  (more…)

Small Business Are Using Social Media More

social-mediaAccording to the University of Maryland’s Smith School of Business, the relationship between social media and small businesses  have doubled in the past year from 12% to 24% in the United States.

The study which was released earlier this week found that roughly one in five small businesses have embraced social media and are integrating those sites into their business strategy.  Among the favored sites in the survey, Facebook and LinkedIn made the list.  45% of those surveyed businesses have said they believe that within a year or less, they saw initiatives.  (more…)

Social Media Becomes American News Source

newsIt was just last week, I was explaining how some of my predictions for the next decade in the social media world were coming true.  This week, thanks to the latest study from Pew Internet, another prediction has become a reality. 

The study analyzed how American’s are now using social media and other variables to consume their news.  Just the other week, we watch the Austin plane crash unfold before our very eyes through the social networks.  In fact, based on a sample of 2,259 adults, 75% of them read news through social networks or e-mail, while about 52% of those continued to forward on the news to others. (more…)

Facebook Passes Yahoo As 2nd Most Visited Site

facebookyahooWe already know that Internet users are spending most of their time on Facebook more than any other site.  Despite the time spent on the site, Google continues to dominate the web as the most visited site on the web. 

However a new report from Compete.com shows that Facebook has now taken out Yahoo as the second most visited site on the web.  At one time Yahoo dominated the web for sure, until about 2 years ago when Google stole the spot from the company.  And since then, most of Yahoo’s traffic has slowly been declining, as Facebook’s rapidly increasing.  (more…)

Internet Users Spend Most Time On Facebook

facebook-generic-pic-rex-features-615598689How much time do you think you spend on the computer a month? Do you spend the majority of your time updating your status and poking your friends on Facebook?  If you’re like the average American, you do. 

The folks over at Nielsen have released yet another interesting survey which shows how much time we spent online in January and where we visited.  Surprisingly, the average US Internet user, spent more time on Facebook than Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.  In fact, the average American spent 7 hours, 1 minute and 41 seconds on the social network (that’s the equivalent of 14 minutes or so a day).  That’s a major jump from Nielsen’s June 2009 survey, when at the time the average Facebook user only spent 4 hours, 39 minutes and 33 seconds on the site. (more…)

Consumers Favor Companies Linked With Social Media

cc_matt_hamm_social_mediaIn their latest study The Center for Client Retention, found that consumers are more likely to favor companies that not only are on social media sites but those who engage with clients as well.  During the the study 55% of consumers said they felt positive about the company while a small 5% acted negative towards companies having social media.  The remaining 40% felt neutral. 

That’s significant that only 5% feel negative against the use of social media.  22 companies involved with the Fortune 500 provided the survey with critical information on their social media policies to find the difference of consumer expectation.  Nearly 27,000 consumers gave the survey feed back on their experiences with social media. (more…)