Even in an age of debit cards and credit cards, checks are something that most people use on a regular basis. Whether you’re paying your rent, your utility bill, or a friend that you owe for dinner, most people dig out their checkbooks for all those purchases where plastic can’t be used. Online entrepreneur David Hamlen acknowledged this fact and built his web business, www.ChoiceChecks.biz, around this popular product line.
“I developed this site because I was writing so many personal checks myself,” said Hamlen. “I did some research and figured out how much I could save per check if they were purchased in bulk.”
After developing the basic idea that he wanted to carry personal and business checks as well as check accessories and accounting software, Hamlen recognized that there was still a great deal of work to be done before launching a fully functioning web business.
“I took a year of planning and analysis and decided what market I wanted to focus on,” said Hamlen. “I started this process in 2005, and my site didn’t launch until March 2006.”
Entering into his business with the aim of catering to his customers, Hamlen decided to differentiate himself from other check companies with his variety.