study Tag

Twitter Takes a Stand Against Online Abuse

twitterIt is no secret that Twitter is a platform that has been experiencing a lot of problems with online abuse. A lot of recent data has come out showing just how badly this problem has started to effect Twitter users. In many cases, this causes Twitter users to leave the platform entirely.  In response to these problems, Twitter has started to roll out an anti-harassment update that will hopefully be the first step to getting control of this situation.

 

Twitter’s new update influences a few specific pieces of Twitter. Centered on the fact that many users said that abuse coming to them through notifications was the most disheartening, Twitter has updated its “mute” feature. While this feature previously made it so that specific accounts could be muted to specific users, it has now been extended so that users can select keywords and phrases that they don’t want to see in their notifications. This does not remove these items from the news feed yet, but does limit personal attacks. It also provides a way for users to drop out of ongoing conversations where they have been tagged.

 

Another update has been made directly to the way that tweets can be reported as abusive. Twitter is working to make this process much simpler by allowing users to choose from a few options to further elaborate on why a post is abusive. They have also trained their support teams to help them deal with harassment reports in a quicker and more sensitive way. The goal is to make the process of reporting tweets faster and more friendly.

 

Twitter’s new update is just one step toward getting control of abuse that happens over this platform. This social media site faces a common problem that comes from allowing open discourse and free speech while trying to avoid creating a hostile environment for everyone. The goal of this update is to help to make Twitter a much more welcoming platform. While they don’t expect major changes to come as a result of this first update, they are hoping that it will be the first step to much bigger changes.

iePlexus Social Media News Brief: April 9, 2010

 

Are China & Google getting friendly?  What the country did this week, that’s confusing everyone.  Then how many American’s are really using social media? We’ll take a look at the astonishing numbers.  And a few viral videos captured our attention this week, we’ll take a look at a few of them on iePlexus Social Media News Brief for today Friday, April 09, 2010. (more…)

Consumers Favor Brands With Social Network Profiles

social-media-bandwagonWe often here of studies that find consumers who follow or fan companies or brands on a social networking site, like Facebook or Twitter are more likely to purchase products or services from them.  Once again, the latest study from Chadwick Martin Bailey and iModerate Research Technologies confirms that.

Amazingly, the study found that consumers who follow companies or brands on Twitter are 67% more likely to buy from them, while 51% are more likely to buy from a brand that they follow on Facebook. And when it comes to recommending companies and brands to friends, 79% said they were more likely to recommend them if they were on Twitter and 60% if they were on Facebook.  (more…)

Google No Longer Most Visited Site On The Web

computerFor as long as many us can remember, Google has been the most visited site on the web.  You may recall, that during Christmas & New Years Day, Facebook was the most visited site for the day, but Google quickly took that spot back.

However, HitWise said during March 7 and March 13 Facebook surpassed Google as the most visited site in the US, and the trend looks like it will continue.  For the past year, Facebook’s popularity has continued to grow, while Google’s ranking has remained on a stable path.  (more…)

Twitter Isn’t As Loud As You Think

twitter-birdOccasionally, we talk about some of the latest Twitter facts to see how much the site is growing.  We have seen both the amount of users and the numbers of tweets each month continue to grow, with an occasional slow down.  But a new study from Barracuda Labs, a Web security company, shows that not even a third of the users are tweeting.

The study looked at an astonishing 19 million users, and defined a “True Twitter user” as someone who has at least 10 followers, is following 10 others, and has at least 10 tweets.  Seems simple, right? Surprisingly, only 21 % of the 19 million were defined at a true user.  So 79% of twitter users rarely even use their account! (more…)

Online Video Views Up 50% On Some Sites

viral-videoA new report from comScore shows that online video views are up compared to the same time last year.  And in fact YouTube, the leader in online video, had views up 50% compared to January 2009.  

In January more than 32.4 billion videos were viewed in the US alone online.  YouTube, owned by Google, had 12.8 billion viewed videos, taking up roughly 39.5% of all viewed online videos.  ComScore reported that the average YouTube visitor watched an average of 94 videos throughout the month of January. That means there were about 136.2 million YouTube viewers in the US (that’s give or take 44% of the entire US population). (more…)

Small Business Are Using Social Media More

social-mediaAccording to the University of Maryland’s Smith School of Business, the relationship between social media and small businesses  have doubled in the past year from 12% to 24% in the United States.

The study which was released earlier this week found that roughly one in five small businesses have embraced social media and are integrating those sites into their business strategy.  Among the favored sites in the survey, Facebook and LinkedIn made the list.  45% of those surveyed businesses have said they believe that within a year or less, they saw initiatives.  (more…)

Social Media Becomes American News Source

newsIt was just last week, I was explaining how some of my predictions for the next decade in the social media world were coming true.  This week, thanks to the latest study from Pew Internet, another prediction has become a reality. 

The study analyzed how American’s are now using social media and other variables to consume their news.  Just the other week, we watch the Austin plane crash unfold before our very eyes through the social networks.  In fact, based on a sample of 2,259 adults, 75% of them read news through social networks or e-mail, while about 52% of those continued to forward on the news to others. (more…)

Facebook Passes Yahoo As 2nd Most Visited Site

facebookyahooWe already know that Internet users are spending most of their time on Facebook more than any other site.  Despite the time spent on the site, Google continues to dominate the web as the most visited site on the web. 

However a new report from Compete.com shows that Facebook has now taken out Yahoo as the second most visited site on the web.  At one time Yahoo dominated the web for sure, until about 2 years ago when Google stole the spot from the company.  And since then, most of Yahoo’s traffic has slowly been declining, as Facebook’s rapidly increasing.  (more…)

Consumers Favor Companies Linked With Social Media

cc_matt_hamm_social_mediaIn their latest study The Center for Client Retention, found that consumers are more likely to favor companies that not only are on social media sites but those who engage with clients as well.  During the the study 55% of consumers said they felt positive about the company while a small 5% acted negative towards companies having social media.  The remaining 40% felt neutral. 

That’s significant that only 5% feel negative against the use of social media.  22 companies involved with the Fortune 500 provided the survey with critical information on their social media policies to find the difference of consumer expectation.  Nearly 27,000 consumers gave the survey feed back on their experiences with social media. (more…)