As we all know, companies world-wide are taking advantage of Twitter, from major corporations like Starbucks, Southwest Airlines, and Amazon to smaller companies such as iePlexus. Late Monday, Twitter’s Anamitra Banerji wrote in a blog post that some new features will soon be coming to Twitter to help benefit businesses.
There has been much talk about having companies pay for a business account within the next year and that still seems very likely. Companies with a business account would receive a badge, much like celebrities have, verifying it’s the official account. However, as of right now Twitter is only releasing plans for one of their features for business accounts. The new feature is known as the “Contributors”. This will mostly be beneficial to companies whom have multiple people updating their Twitter accounts. This helps make online businesses seem a little more personal by allowing users to engage more in conversations. (more…)