Last week, both Google & Microsoft announced they were teaming up with Twitter to bring real time search updates to their sites. While Google still has yet to release the real time updates, the search engine site did launch it’s Social Search feature yesterday afternoon on Google’s Experimental Search.
Google created the Social Search because they know that your friends and contacts are an important part and influence on your life and wanted to make it easier to help you find your friends. Many surveys have said that personal reviews of items from friends which are frequently posted on social networking sites influence a person’s decision if they want to purchase or obtain that specific item. However, when you have hundreds or thousands of social networking friends, it can be a little hard to keep up with what everyone is saying. (more…)