Small Business Are Using Social Media More

March 3, 2010 · Written by Kyle Aevermann

social-mediaAccording to the University of Maryland’s Smith School of Business, the relationship between social media and small businesses  have doubled in the past year from 12% to 24% in the United States.

The study which was released earlier this week found that roughly one in five small businesses have embraced social media and are integrating those sites into their business strategy.  Among the favored sites in the survey, Facebook and LinkedIn made the list.  45% of those surveyed businesses have said they believe that within a year or less, they saw initiatives.  (more…)

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Tags: Studies & Stats

Social Media Becomes American News Source

March 1, 2010 · Written by Kyle Aevermann

newsIt was just last week, I was explaining how some of my predictions for the next decade in the social media world were coming true.  This week, thanks to the latest study from Pew Internet, another prediction has become a reality. 

The study analyzed how American’s are now using social media and other variables to consume their news.  Just the other week, we watch the Austin plane crash unfold before our very eyes through the social networks.  In fact, based on a sample of 2,259 adults, 75% of them read news through social networks or e-mail, while about 52% of those continued to forward on the news to others. (more…)

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Tags: Social Media,Studies & Stats

More Blogs = More Customers

February 25, 2010 · Written by Kyle Aevermann

blog_logo1Hubspot released an interesting survey Thursday, which stated that companies who blog more, have more consistent sales.  The survey consisted of 231 professionals who were either involved or familiar with their companies marketing strategy and plan. 

According to the report, “social media and blogs are becoming marketing powerhouses.  They are the fastest growing category in lead generation budgets and they continue to be ranked as the lowest cost lead- generation channel.” (more…)

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Tags: Blogging News,Studies & Stats

Facebook Passes Yahoo As 2nd Most Visited Site

February 18, 2010 · Written by Kyle Aevermann

facebookyahooWe already know that Internet users are spending most of their time on Facebook more than any other site.  Despite the time spent on the site, Google continues to dominate the web as the most visited site on the web. 

However a new report from Compete.com shows that Facebook has now taken out Yahoo as the second most visited site on the web.  At one time Yahoo dominated the web for sure, until about 2 years ago when Google stole the spot from the company.  And since then, most of Yahoo’s traffic has slowly been declining, as Facebook’s rapidly increasing.  (more…)

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Tags: Search News,Social Media,Studies & Stats

Internet Users Spend Most Time On Facebook

February 17, 2010 · Written by Kyle Aevermann

facebook-generic-pic-rex-features-615598689How much time do you think you spend on the computer a month? Do you spend the majority of your time updating your status and poking your friends on Facebook?  If you’re like the average American, you do. 

The folks over at Nielsen have released yet another interesting survey which shows how much time we spent online in January and where we visited.  Surprisingly, the average US Internet user, spent more time on Facebook than Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.  In fact, the average American spent 7 hours, 1 minute and 41 seconds on the social network (that’s the equivalent of 14 minutes or so a day).  That’s a major jump from Nielsen’s June 2009 survey, when at the time the average Facebook user only spent 4 hours, 39 minutes and 33 seconds on the site. (more…)

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Tags: Studies & Stats

Consumers Favor Companies Linked With Social Media

February 16, 2010 · Written by Kyle Aevermann

cc_matt_hamm_social_mediaIn their latest study The Center for Client Retention, found that consumers are more likely to favor companies that not only are on social media sites but those who engage with clients as well.  During the the study 55% of consumers said they felt positive about the company while a small 5% acted negative towards companies having social media.  The remaining 40% felt neutral. 

That’s significant that only 5% feel negative against the use of social media.  22 companies involved with the Fortune 500 provided the survey with critical information on their social media policies to find the difference of consumer expectation.  Nearly 27,000 consumers gave the survey feed back on their experiences with social media. (more…)

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Tags: Studies & Stats,Web 2.0

What Are Facebook Users Doing

February 9, 2010 · Written by Kyle Aevermann

facebookstatsWhether you love it or hate it, you have to admit Facebook has accomplished a lot in the past 6 years.  The company recently just announced they have more than 400 million users, and had changed it’s layout.  So with 400 million users on the site, what are they all doing on the site?

It’s funny you should ask.  Occasionally Facebook will release new statistics of what Facebook users are doing when they are the site.  And it just so happens they released an amazing list of what Facebookers are doing.  So without further ado, take a look at the latest Facebook statistics. (more…)

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Tags: Social Media,Studies & Stats

Facebook Taking Over The World

February 8, 2010 · Written by Kyle Aevermann

facebook-worldLast week was a major week for the social network Facebook.  Not only did the social network celebrate it’s 6th year birthday, but also officially announced there are more than 400 million users. 

That means in just over two months, the company has gained more than 50 million users.  It took more than 4 years to get 100 million users, and since then Facebook’s population has been increasing and the speed that it’s growing is increasing as well.  (more…)

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Tags: Social Media,Social Networking,Studies & Stats

Twitter Off The Twitter Plateau

February 1, 2010 · Written by Kyle Aevermann

twitterA few months ago, Twitter CEO & co-founder, Evan Williams talked at the Web 2.0 Summit about how Twitter’s growth was slowing.  Since then, Twitter’s growth had actually declined.  At least until this new year. 

Twitter’s numbers in January hit record numbers, meaning that Twitter’s growth could be continuing to climb very soon.  First the numbers of tweets was actually record breaking.  Twitter users posted more than 1233.8 million tweets  in January.  And as high as that number is, it’s not that surprising, since the number of tweets each month has been constantly growing month after month.  However, in January 2009 there were only 76.6 tweets posted.  (more…)

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Tags: Social Media,Studies & Stats

Facebook The Most Engaging Social Network

January 14, 2010 · Written by Kyle Aevermann

facebookengagedThis report actually surprises me a bit.  Pingdom, a web monitoring site, has announced that Facebook is the “most engaging social network.”

“Figuring out how engaging a site is can be tricky,” said Pindgom’s blog post.  “We could look at the number of page views per visit, but that number alone doesn’t really tell us much. We also need to take into consideration how often visitors come back to a site. After all, if we return frequently to a site and also view many pages when we do, it’s likely that find the site engaging.” (more…)

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Tags: Social Media,Social Networking,Studies & Stats