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Scheduling Social Media Advertising Can Help You Stay Focused and Consistent

schedulingWhile social media is a valuable piece of marketing your website online, it is extremely important that you don’t get too far off track while working with social media. Many business owners get caught up in all the features available in social media and soon find that they are posting in various ways all over these different social media platforms. While it is good to be consistently present on social media, it is more of a problem to have your social media focus being divided and potentially confused as you work with too many platforms.

 

One great way to make sure that you can be consistent and straight forward whenever you are marketing your website through social media is to set a schedule for yourself. This will help you divide the time that you have for social marketing between the various platforms and channels you work with. Scheduling specific time to work on your Facebook posts or YouTube videos will help you get something done before moving to another social media site. It is too easy to spend social media time trying to come up with ideas for posts for all your social media, leading one platform or more to become neglected.

 

For small businesses, it can be good to pick and choose which social media channels you are a part of. If you are selling items online, you have to make sure that you have time to focus on your website in addition to the time you spend on various social media platforms. Trying to cover too many channels at once can make it impossible for you to remain consistent on any of the channels you are working with. Start with one or two social media pages you can focus on. In the future, if you end up having more time or money to devote to social media, you can branch out again.

 

Staying focused and consistent is extremely important to making it so that you are able to use social media effectively when marketing your business. You’ll want to make sure that all the time and energy that you put into your social media advertising is something that really pays off. To make this possible, you’ll have to get yourself focused by scheduling out your time and not over committing by choosing to run social media through a whole bunch of different platforms.

Advertising Services Help You Get Your Business to the Search Engines

advertising servicesMany business owners are afraid to move forward with any type of internet marketing plan. Some feel that they have already stretched themselves too thin or overshot a budget with just building their website. Unfortunately, having a website online isn’t enough to get people coming to the website. Small businesses that avoid online advertising and the costs that come with them may not have to spend a bunch of money on advertising, but they generally are unable to get their business off the ground.

 

To get your business out there in front of potential customers, you have to first invest time, money, or both into advertising. Many online businesses have managed to find some success with sharing posts and videos about their business on a business Facebook and Twitter page and asking friends to share these pages or posts. Social media advertising can be a great way for different types of small businesses to spread information about their website through a modern version of word of mouth. This is often a good way to start advertising your business if you don’t have much money for other kinds of marketing.

 

If you have a bit to spend and are willing to invest more into your website, then you’ll likely go beyond Facebook and Twitter to other avenues for advertising. Investing money on search engine optimization and other advertising services can really help to give your business the boost that you need. These services will make it so much easier for your website to start ranking highly with the search engines. Getting yourself into Google and other search engines will make it so that you are a choice for potential customers who are looking for products on the internet. Without being in front of these potential customers, your business won’t even have a chance of being chosen.

 

Spending money on advertising may feel risky initially, but if your website really has been put together correctly and your prices are right, it is likely to be the best thing you can do to start seeing more sales on your website. Invest your advertising budget wisely, but make sure that you are putting something into marketing your website. Without the marketing, your website is just a place on the internet that very few people have any way of getting to or finding when they’re interested in something you’re selling.

Changes to Facebook Video Could Bring Changes to Online Video Advertising

online video marketing

As more and more people are beginning to look for videos on websites and expect businesses to share videos frequently, it is becoming much more important for online businesses and other types of businesses alike to carefully find some different ways to work with online video advertising. This type of advertising tends to be a lot more effective since customers online are increasingly focused on videos. Attracting attention on your own home page and on social media accounts, is starting to come down to having entertaining videos your customers can enjoy.

 

Video tends to be a better way to get a point across to your customers in any case since a lot more information can be packed into one minute of video than into content for the website or on your Facebook page. Many users scroll down and skip over large blocks of text in favor of something easier to digest. Video marketing is perfect for filling this need and getting the information that you want to your customers as effectively as possible.

 

Social media has begun to make video a much larger part of the overall user experience. Facebook has recently continued to make changes to the video on their platform to make it easier for users to find videos and to enjoy them. Most recently, they announced a change that will make it so that the videos that will appear on their platform will not only play automatically, but will play automatically with volume. This is similar to the way that Snapchat currently has videos appearing within their app.

 

Videos that play automatically and with volume have the possibility of attracting much more attention right away. This is something that many website builders have started using with the videos they place on their websites as well. One thing to watch out for with this is that some users may see this as an aggressive tactic to make them watch a video. It is too early to see whether Facebook’s change will be one that is beneficial or not, so it is important to think carefully when putting a video on your website so that you can decide what makes the most sense for your business and anyone visiting your website.

Online Video Advertising Can Help Your Small Business Grow

online videoWhen businesses first began using videos to market themselves on the internet, it wasn’t clear where this would go in the future. Now that much of internet time is spent watching videos, it is understandable why more and more businesses are beginning to target their customers through online video advertising.

 

Using video as a marketing tool can be as substantial or limited as you want it to be. A small online business might want to start out by just putting a video on the landing page of their website. This is beneficial since people coming to your site will be able to watch a short video and learn what your company is about in a way that makes them more likely to absorb the information. Eventually, you can expand this marketing out adding more videos to your website and perhaps sharing them on YouTube and other social media platforms.

 

Many small business owners find that video is a great way to connect to their customers and make contact with them on a regular basis. In addition to videos on their own website, they can share videos on their Facebook page or even on Snapchat and Twitter that can help them connect to customers. For example, a person with a website selling RC drones might post a video of them flying one of their drones and doing certain tricks with it. This entertaining video will likely be shared by potential customers on social media allowing the business owner to get this product seen by many more people.

 

When you are marketing your business this way, you’ll be able to connect to customers and especially younger customers far more easily than if you are trying to pursue these customers through other avenues. Since each social media platform is different, make sure that you tailor these videos to the platform you’re displaying them on. For any video you use to market your business, try to grab people’s attention in the first few seconds as this makes it more likely for people to watch the videos all the way through.

Avoiding Common Pitfalls of Social Media Advertising

social media advertisingWhile most business owners can agree that social media is a great way of marketing a website and connecting to customers, many aren’t doing their social media in a way that is beneficial to them. A lot of business owners simply join Facebook and Twitter and then expect that these pages will get people coming to their website. Social media requires a greater level of commitment than this.

 

There are many pitfalls to social media that business owners fall into from the start. One of the main ones is that people get impatient. They expect that once they create social media pages they’ll immediately be connecting to customers who will want to purchase products and services. Very little with marketing happens overnight, so starting a social media campaign requires some patience. Don’t be disappointed if you don’t see sales coming from social media connections right away.

 

Another big problem with the way that people use social media to market their website is that they are very inconsistent. When people visit a Facebook or Twitter page for an active business, they expect to see posts that have appeared within the last month. Too many business owners using social media will post a few times and then not again for a long while. It isn’t enough to just post about your current sales and then wait months to post again. Take some time to create posts or link to blogs that you have written. This will make it clear to anyone visiting your social media that you are still in business.

 

Since social media advertising is a powerful way to promote your business, it is important to set up social media pages that can help you interact with customers. If you don’t have the time to devote to posting on social media and setting up different pages, be willing to look for help. You can hire companies or individuals that will help you to get social media pages set up and to make sure that there are regular posts showing up on these pages.

Facebook Tests New Colored Comments, Users Disapprove

facebookMany users have started to talk about a new feature that they have been testing on the Facebook app. Facebook appears to be testing a feature that will allow users to post comments in the colors and color gradients that can be used on text posts already. While the test appears to still be in its early phases some are already reacting to the change comparing it to the bold color choices that were common on the MySpace platform.

 

This new feature would be one to follow the addition of color and color gradients to text posts which came out back in December. When Facebook was asked about testing the colored comments, they said that they are currently working on finding new ways for people to communicate within the platform. The colors are just one way to add creativity and variety to conversations going on within Facebook.

 

Since the feature is still in testing only a few select users are currently able to work with this feature right now. If the colored comments are deemed to be a success, Facebook may eventually roll them out to all users as they did with the colored text posts several months ago. So far the new feature only seems to be accessible to mobile users, so the test hasn’t yet reached other types of users.

 

While this feature is only being tested right now, users already have a lot to say about it. Many users are in uproar about this potential feature, stating that the colors will make Facebook look garish and ruin the look of the news feed. With the mismatch of colors on both posts and their comments, the news feed has the potential to become much bolder and more colorful. The question is whether this will actually be something that helps to add to the interactions currently available on Facebook or something that will turn users away.

Facebook Further Updates News Feed to Prioritize Certain Articles

facebookFor the last few months, Facebook has been working on improvements to their news feed to make it easier for them to restrict access to fake and click-bait type articles while providing a better user experience for those who use Facebook as a place to obtain news and information. Their newest update is one that focuses on eliminating website links that are to sites with slow loading web pages.

 

Facebook’s new update to the News Feed algorithm will be looking at how fast links from different sources load and ranking the ones that are faster loading further up on the page. They hope that with this change, they’ll be able to make the user experience a lot better for their users. The change should allow users to spend a lot more time reading the stories that they find rather than waiting for pages to load.

 

Adding this new change came about since people looking for interesting articles to read and share online are often annoyed by stories that load up slowly. By implementing this change, Facebook will be able to decrease the reach of stories that load too slowly pressuring the sites to change the way that their pages load or to resolve to live without spreading on Facebook in a way that allows them to reach the highest number of users.

 

The changes to the News Feed will roll out slowly over the months to come, allowing different publishers to make any adjustments that will be needed to ensure that their links continue to come up on the News Feed in the future. The change may also benefit Facebook’s Instant Articles as these will be ones that will load up quickly meaning that publishers may choose to use this program instead of fixing problems with load times on their normal platforms.

Instagram Releases New Functions to Block Offensive Comments and Spam

instagramInstagram recently released its plans to crack down on the offensive comments and spam that often fills the comment sections of videos and pictures shared on this social media site. Their new filters for comments will work to block certain types of offensive comments and to prevent spam. Of these filters, the spam filter is one that is going to take effect most widely as it can weed out spam in nine languages rather than just English.

 

The new feature that Instagram is now using for blocking spam and offensive comments is one that is built using new AI programming. The program is designed with recent advances in machine learning which are meant to help the filter better understand the context within a comment. The goal is to eventually have this program trained to block offensive comments without having a lot of false positives. There are still certain phrases that are creating false positives, but the new filter has been implemented on Instagram since it has proven to be effective.

 

Now that this feature is available, Instagram has made it so this is something that users have to opt out of rather than opting in. The filter is set to be on by default, but can be turned off manually if users wish to view comments that it would otherwise be filtered out. By adding this filter and making it so the filter is automatically on, even those who aren’t very tech savvy or those new to Instagram will be able to benefit from the new filter. Filtering out offensive comments automatically will help to protect self-expression on Instagram.

 

The new steps that Instagram is taking are in hopes that they will be able to make Instagram more welcoming to all people. Their filter strikes back against body shaming, racism, and other types of hateful language that can often be seen in the comments of Instagram. Many users are already praising Instagram for taking steps to prevent these hateful comments. Even with this filter enabled, Instagram users will be able to continue reporting any comments that may get through the filter while this program continues to expand. The offensive comment filter will be updated to work in other languages in the future.

Facebook Adds GIFs to Comments in Honor of the 30th Anniversary of the GIF

facebookToday ends Facebook’s resistance to adding GIFs to the comments in their website. In honor of the 30th anniversary of the GIF they have released a new feature that allows GIFs to be posted as comments within the newsfeed and profile pages of their website. Many users are really excited about this new feature as they have been hoping for GIFs to become the norm in the comment section for a while.

 

Previously, Facebook has allowed GIF’s in messenger but not in other areas of the website. There were some workarounds that were made to allow for GIFs to be posted, but people have been waiting for these to become a more common part of the comments on Facebook for a while. Facebook has now launched the ability for people globally to use a GIF feature which will allow you to choose from GIFs that can express how you are feeling in the best possible way.

 

The new GIF feature makes it easy for Facebook users to use GIFs to respond to a variety of different posts. To add a GIF in the comments section you just have to press the GIF button and then type in what you are looking for. From there you’ll be able to scroll through the selection of GIFs and then choose one that states exactly what you are trying to say. Facebook has also created some special GIFs for this occasion featuring popular internet celebrities.

 

In addition to their new feature, Facebook has also set out to solve the debate on the correct pronunciation of GIF. They are currently running a Facebook poll where users can vote on whether it is pronounced with a hard or soft G sound. This is just one more way that Facebook is working to celebrate the 30th anniversary of the GIF.

Facebook Updates Albums to Include More than Pictures

facebook albumToday, Facebook is rolling out a new update that will change the way that Facebook users experience albums on Facebook. Previously, Facebook albums could only include photos, but with the new update, Facebook users will be able to add a lot more to these albums. Facebook’s update to the albums will make it so that people can share much more than photos when sharing memories with friends.

 

In their revamp of the photo album feature, Facebook has made it possible to add different videos, check-ins, and text posts to the albums. This will make it so that users will be able to compile additional information into the albums rather than just putting pictures into them. Facebook users will be able to have a lot more flexibility when it comes to creating albums and choosing a variety of items to include within them.

 

With the new update, users will now be able to drop basically any post from their social network and save it into an album. The feature is a bit like scrapbooking where a person gathers bits and pieces to transform these into a complete album to store memories. In addition to this, Facebook has made it so that you can display a featured album on your profile page as well. These updates are meant to allow people to more easily store memories and bring further focus to their albums.

 

In addition to these updates, users will be able to follow and unfollow different albums so that they will be able to stay in the loop on what their friends are adding to their albums. The notifications are easy to turn on and off making it so that Facebook users can more easily decide how to work with these albums. The new changes are currently available on Android and will be rolling out on iOS soon.