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Avoiding Common Pitfalls of Social Media Advertising

social media advertisingWhile most business owners can agree that social media is a great way of marketing a website and connecting to customers, many aren’t doing their social media in a way that is beneficial to them. A lot of business owners simply join Facebook and Twitter and then expect that these pages will get people coming to their website. Social media requires a greater level of commitment than this.

 

There are many pitfalls to social media that business owners fall into from the start. One of the main ones is that people get impatient. They expect that once they create social media pages they’ll immediately be connecting to customers who will want to purchase products and services. Very little with marketing happens overnight, so starting a social media campaign requires some patience. Don’t be disappointed if you don’t see sales coming from social media connections right away.

 

Another big problem with the way that people use social media to market their website is that they are very inconsistent. When people visit a Facebook or Twitter page for an active business, they expect to see posts that have appeared within the last month. Too many business owners using social media will post a few times and then not again for a long while. It isn’t enough to just post about your current sales and then wait months to post again. Take some time to create posts or link to blogs that you have written. This will make it clear to anyone visiting your social media that you are still in business.

 

Since social media advertising is a powerful way to promote your business, it is important to set up social media pages that can help you interact with customers. If you don’t have the time to devote to posting on social media and setting up different pages, be willing to look for help. You can hire companies or individuals that will help you to get social media pages set up and to make sure that there are regular posts showing up on these pages.

Facebook Tests New Colored Comments, Users Disapprove

facebookMany users have started to talk about a new feature that they have been testing on the Facebook app. Facebook appears to be testing a feature that will allow users to post comments in the colors and color gradients that can be used on text posts already. While the test appears to still be in its early phases some are already reacting to the change comparing it to the bold color choices that were common on the MySpace platform.

 

This new feature would be one to follow the addition of color and color gradients to text posts which came out back in December. When Facebook was asked about testing the colored comments, they said that they are currently working on finding new ways for people to communicate within the platform. The colors are just one way to add creativity and variety to conversations going on within Facebook.

 

Since the feature is still in testing only a few select users are currently able to work with this feature right now. If the colored comments are deemed to be a success, Facebook may eventually roll them out to all users as they did with the colored text posts several months ago. So far the new feature only seems to be accessible to mobile users, so the test hasn’t yet reached other types of users.

 

While this feature is only being tested right now, users already have a lot to say about it. Many users are in uproar about this potential feature, stating that the colors will make Facebook look garish and ruin the look of the news feed. With the mismatch of colors on both posts and their comments, the news feed has the potential to become much bolder and more colorful. The question is whether this will actually be something that helps to add to the interactions currently available on Facebook or something that will turn users away.

Facebook Further Updates News Feed to Prioritize Certain Articles

facebookFor the last few months, Facebook has been working on improvements to their news feed to make it easier for them to restrict access to fake and click-bait type articles while providing a better user experience for those who use Facebook as a place to obtain news and information. Their newest update is one that focuses on eliminating website links that are to sites with slow loading web pages.

 

Facebook’s new update to the News Feed algorithm will be looking at how fast links from different sources load and ranking the ones that are faster loading further up on the page. They hope that with this change, they’ll be able to make the user experience a lot better for their users. The change should allow users to spend a lot more time reading the stories that they find rather than waiting for pages to load.

 

Adding this new change came about since people looking for interesting articles to read and share online are often annoyed by stories that load up slowly. By implementing this change, Facebook will be able to decrease the reach of stories that load too slowly pressuring the sites to change the way that their pages load or to resolve to live without spreading on Facebook in a way that allows them to reach the highest number of users.

 

The changes to the News Feed will roll out slowly over the months to come, allowing different publishers to make any adjustments that will be needed to ensure that their links continue to come up on the News Feed in the future. The change may also benefit Facebook’s Instant Articles as these will be ones that will load up quickly meaning that publishers may choose to use this program instead of fixing problems with load times on their normal platforms.

Instagram Releases New Functions to Block Offensive Comments and Spam

instagramInstagram recently released its plans to crack down on the offensive comments and spam that often fills the comment sections of videos and pictures shared on this social media site. Their new filters for comments will work to block certain types of offensive comments and to prevent spam. Of these filters, the spam filter is one that is going to take effect most widely as it can weed out spam in nine languages rather than just English.

 

The new feature that Instagram is now using for blocking spam and offensive comments is one that is built using new AI programming. The program is designed with recent advances in machine learning which are meant to help the filter better understand the context within a comment. The goal is to eventually have this program trained to block offensive comments without having a lot of false positives. There are still certain phrases that are creating false positives, but the new filter has been implemented on Instagram since it has proven to be effective.

 

Now that this feature is available, Instagram has made it so this is something that users have to opt out of rather than opting in. The filter is set to be on by default, but can be turned off manually if users wish to view comments that it would otherwise be filtered out. By adding this filter and making it so the filter is automatically on, even those who aren’t very tech savvy or those new to Instagram will be able to benefit from the new filter. Filtering out offensive comments automatically will help to protect self-expression on Instagram.

 

The new steps that Instagram is taking are in hopes that they will be able to make Instagram more welcoming to all people. Their filter strikes back against body shaming, racism, and other types of hateful language that can often be seen in the comments of Instagram. Many users are already praising Instagram for taking steps to prevent these hateful comments. Even with this filter enabled, Instagram users will be able to continue reporting any comments that may get through the filter while this program continues to expand. The offensive comment filter will be updated to work in other languages in the future.

Facebook Adds GIFs to Comments in Honor of the 30th Anniversary of the GIF

facebookToday ends Facebook’s resistance to adding GIFs to the comments in their website. In honor of the 30th anniversary of the GIF they have released a new feature that allows GIFs to be posted as comments within the newsfeed and profile pages of their website. Many users are really excited about this new feature as they have been hoping for GIFs to become the norm in the comment section for a while.

 

Previously, Facebook has allowed GIF’s in messenger but not in other areas of the website. There were some workarounds that were made to allow for GIFs to be posted, but people have been waiting for these to become a more common part of the comments on Facebook for a while. Facebook has now launched the ability for people globally to use a GIF feature which will allow you to choose from GIFs that can express how you are feeling in the best possible way.

 

The new GIF feature makes it easy for Facebook users to use GIFs to respond to a variety of different posts. To add a GIF in the comments section you just have to press the GIF button and then type in what you are looking for. From there you’ll be able to scroll through the selection of GIFs and then choose one that states exactly what you are trying to say. Facebook has also created some special GIFs for this occasion featuring popular internet celebrities.

 

In addition to their new feature, Facebook has also set out to solve the debate on the correct pronunciation of GIF. They are currently running a Facebook poll where users can vote on whether it is pronounced with a hard or soft G sound. This is just one more way that Facebook is working to celebrate the 30th anniversary of the GIF.

Facebook Updates Albums to Include More than Pictures

facebook albumToday, Facebook is rolling out a new update that will change the way that Facebook users experience albums on Facebook. Previously, Facebook albums could only include photos, but with the new update, Facebook users will be able to add a lot more to these albums. Facebook’s update to the albums will make it so that people can share much more than photos when sharing memories with friends.

 

In their revamp of the photo album feature, Facebook has made it possible to add different videos, check-ins, and text posts to the albums. This will make it so that users will be able to compile additional information into the albums rather than just putting pictures into them. Facebook users will be able to have a lot more flexibility when it comes to creating albums and choosing a variety of items to include within them.

 

With the new update, users will now be able to drop basically any post from their social network and save it into an album. The feature is a bit like scrapbooking where a person gathers bits and pieces to transform these into a complete album to store memories. In addition to this, Facebook has made it so that you can display a featured album on your profile page as well. These updates are meant to allow people to more easily store memories and bring further focus to their albums.

 

In addition to these updates, users will be able to follow and unfollow different albums so that they will be able to stay in the loop on what their friends are adding to their albums. The notifications are easy to turn on and off making it so that Facebook users can more easily decide how to work with these albums. The new changes are currently available on Android and will be rolling out on iOS soon.

Facebook Makes Further Steps to Shut Down Clickbait

clickbaitIn a continuation of their battle against misinformation and misleading news, Facebook has announced further updates that target clickbait specifically. They have been working to create a tool that can identify clickbait based on specific articles and posts rather than certain sites that often create clickbait type articles. An initial update was focused on just illuminating repeat offenders or websites that put out a lot of clickbait type articles, while this is focused more on individual posts and their headlines.

 

The new tool that Facebook will be using is going to be focused on the headline of an article and whether or not this headline is hiding key information to inspire people to click it or exaggerating certain information for the purpose of clicks. Posts that are found to have some key identifiers that make their headlines likely to be clickbait, will be pushed down in the news feed so that viewers are a lot less likely to run into them and click on them. This is good news for Facebook users that commonly are attracted and disappointed by these different types of posts.

 

Facebook’s anti-clickbait tool has been trained to focus on specific signals that generally show that a page is clickbait. They focus on which words often are seen in clickbait headlines and not in reputable news articles. The tools have been extended to recognize clickbait headlines even when articles are not in English. This is going to be a process that is automated throughout Facebook to match different phrases with clickbait criteria that has been previously identified.

 

Ever since the US presidential election, Facebook has been working to clean up its platform to make sure that it can eliminate misinformation and sensationalized headlines. The new update is yet another one targeted at eliminating misleading news and preventing the spread of this throughout the platform.

Facebook Adds New Tools to Prevent the Spread of Revenge Porn

facebookOne of the problems that Facebook has faced in the past is the spread of pictures within their various platforms. The way that Facebook sharing and the internet in general work can make it challenging to stop the spread of an image once it is out there. This can be frustrating and unpleasant for people who have their pictures being distributed without permission. Facebook has recently been working on tools that can help prevent the spread of these different images and especially of what is often called “revenge porn.”

 

Initially Facebook had been controlling the spread of these images simply by having users report them and then removing them as they appeared. The main problem with this was that the images would still continue to spread as people would see them and share them or save them before the image could be reported. For this reason, Facebook has extended the tools it uses. They will now be using image matching software to find images that have been previously reported and removed. When someone tries to post this image or send it to another user, they will automatically receive an alert saying that the content violates Facebook policy.

 

Some people have voiced concern about how this software will work. Many are worried about the way that the images will be stored so that Facebook can use them with photo matching software. Facebook says that the images will be kept for a certain period of time, but then they will be reduced to data that is essentially the image’s virtual fingerprint. Photos cannot be reconstructed from this information, allowing for greater privacy. Images that are stored temporarily will have parts blurred out to further protect privacy.

 

It is likely that a recent case involving a young girl in which Facebook was found to have fault for failing to prevent the spread of these images has contributed to Facebook’s desire to control these different types of images better. While pictures will still have to be reported initially, Facebook will be able to use software to prevent the images from appearing again within their various platforms.

Facebook Adds a Feature to Accept Donations for Personal Fundraising

donate buttonFacebook has announced that their newest feature will allow customers to conduct personal fundraising through Facebook pages. People will be able to make pages that ask for donations that go to a personal account. The feature that Facebook is planning to add will be similar to GoFundMe and other crowd raising websites that gather money for people who are in need.

 

The plan is for the feature to roll out over the next few weeks in the United States. It will only be available to those who are 18 and older on the website. These individuals will be able to set up a dedicated Facebook page to include information about the fundraiser. The page will feature a blue donate button that will allow other Facebook users to donate money to the cause. One of the benefits of having these pages be a part of Facebook is that they will be linked with individuals so people will know who they are donating to.

 

The new feature will put Facebook into competition with different website like GoFundMe. For now Facebook is going to only allow fundraisers to cover education expenses, medical bills, pet medical bills, crisis and disaster relief, personal emergencies, and assistance for family members after a death in the family. They plan to have a 6.9% transaction fee in addition to a fee of 30 cents per donation to cover the costs of processing the donations and reviewing each fundraiser before it goes live.  

 

With this new feature in place Facebook pages will be created to help accept donations for different things. People visiting the page will be able to read about the fundraiser and also share the information with their own friends in addition to contributing money to the situation. The feature will be a way to fund raise directly with Facebook rather than sharing pages outside of this social media site.

Facebook Policy Update Prevents Data from Being Used for Surveillance

facebook surveillanceThis week, Facebook announced a new update to their policies that more clearly forbids developers from using Facebook as a place to gather data for surveillance tools. Facebook feels that tools that use the data on their platform for surveillance discourage users from sharing openly on Facebook. Part of the goal of the new policy is to help people feel safer when they are using Facebook so that they don’t have to filter what they say on social media as much.

 

The update is partially a result of Facebook’s work with the ACLU and other civil rights groups. A recent report by the ACLU uncovered that police were using a surveillance tool that acquired data through Facebook to keep tabs on protests in Oakland and Baltimore. If people worry that police might be targeting their posts and keeping an eye on them, they might be less likely to use Facebook in different ways. Since Facebook is concerned with civil rights, they are implementing this update to help prevent apps connected to Facebook being used to spy on members of the Facebook community.

 

The main focus of the update is to make it easier for Facebook to shut down apps using Facebook data for surveillance purposes. The updated policy is intended as a barrier against developers who could use their access to Facebook information to provide information to law enforcement or other agencies. Facebook hopes that the language of the new update will make it clearer what isn’t allowed so that apps can easily follow the policies.

 

The new update to this policy is just another update on top of previous updates that have helped to prevent discrimination within the platform through third party sources. Other recent changes to the policies have includes ones to prevent discriminatory adds and using Facebook data to help in the process of approving or denying loans.