Last month, FCC Chairman, Julius Genachowski, proposed an outline of explicit rules that will soon protect consumer access to an open Internet. What is considered as “network neutrality,” the rules will prevent broadband-based Internet providers such as AT&T and Comcast for example, from discriminating against certain types of services, applications, or online views. They will also require providers to have have public access to the companies manage-mental practices. (more…)
Now that the dust has settled and users have had almost a year to digest Facebook’s polarizing site redesign, it’s time to take stock of the social-networking behemoth’s strengths and weaknesses. Back in July, PC World tech writer Hillary Rhodes posed a thought-provoking question: Is Facebook past its prime? It may still be too early to provide a conclusive answer, but we can at least take some time to evaluate the site’s recent successes and missteps.
From the outset it was clear that Facebook founder and CEO Mark Zuckerberg regarded Twitter as a serious contender in the social-networking world. Those beliefs manifested themselves in the redesign, which aped Twitter’s simplicity and real-time news feed. Twitter began to catch on with celebrities, journalists and average Joes, in part because of the quickness and ease associated with tweeting. (more…)
For the third year in a row Mashable, the popular social media site, is hosting the Open Web Awards: Social Media Edition. There are 50 nomination categories this year, which is almost double of the amount of categories there were last year. The Open Web Awards is an international online voting competition that covers major achievements in web technology and in Social Media. Mashable’s website does say they have extended the voting time by nearly a month and came up with the new categories for voters to reflect on the changes of web culture within the past year. (more…)
Blogger’s from around the world today are blogging about climate change and the environment as part of Blog Action Day 2009. What is considered one of the largest social change events on the web, ever, Blog Action Day is an annual event which finds a world issue and brings bloggers together to not only bring awareness to everyone but also try to find solutions to the problem. This year over 10,000 bloggers are writing about climate change and the environment for readers around the globe.
Many people around the world are against the idea of “global warming” and when they hear that studies say the world’s average temperature may rise 2-3 degrees Fahrenheit, they say “what’s the big deal? It’s not that much of a difference.” But think about it. Maybe it is a huge difference. Take the average healthy human for example. The average temperature for a human is around 98.6 degrees and when our temperature goes up above 100 degrees, we feel sick, start sweating, and don’t fee good. Well the same concept goes with the Earth. It is a living thing, so those 2 or 3 degrees could mean drastic changes. (more…)
It seems lately that Facebook has become more of a superhero, capturing criminals across the globe. The popular social networking site caught a burglar in September, after the thief, Jonathan G. Parker, 19, of Fort Loudoun, PA. decided to check his Facebook account while robbing a home, and then left it open after he had left with two diamond rings.
This week, another criminal has been captured, and it’s all thanks to who the fugitive was friends with on Facebook. Maxi Sopo,26, had been living the last few months in Cancun, Mexico after he had fled from the US. According to prosecutors, Sopo who arrived in the US in 2003 after moving from his native country of Cameroon, and worked in Seattle’s nightclubs selling roses until he moved on to bank fraud. In late February of this year, he allegedly drove a rented car to Mexico after learning that federal agents were investigating the fraud scheme. (more…)
Going from Twitter to Digg to your best friend’s blog and searching for what’s happening and trying to keep up with the latest gossip can be quite challenging. Wouldn’t it be nice if there was some search tool that would search all the social media sites and let you know what’s happening with topics I was curious about? Well now there’s an app for that. iCrossing, a digital media agency released an application for iPhones on Monday called “Say What?.” The app is easiestly described as a search engine for social media sites and finds the most recent postings for that topic.
The app is actually very user friendly and simple to use. Let’s say you want to know the latest news or gossip on a certain celebrity. Let’s take Taylor Swift for example. You open the app, and up pop’s the search menu, where you’ll type in “Taylor Swift” and then hit search. Within a matter of a few seconds, a list of the latest tweets, diggs, blogs, and comments in forums that have Taylor Swift in their text appears. The app is broken down into the four social media categories where you can go further and not only read more of what that user or blog is saying but also find other tweets, diggs, etc on the same topic, Taylor Swift in our case. If you want to actually read the blog or see more tweets from a certain user that shows up on the search, Say What? actually links you to that person’s page. (more…)
If you are in need a vacation and love to use social media sites, you maybe in luck. The Colorado Tourism Office is working it’s way into the social media world by getting tourists to post videos, write blogs and tweet for them. And what a better way to get people involved by handing out a three month all-expenses-paid vacation, three in fact, touring the state. In addition to having food, lodging and transportation provided, winners will also be awarded $800 a month. The catch, to enter the contest you must have never seen or touched snow before.
Starting in January, winners will be able to try true Colorado winter activities, including snowmobiling, skiing, snowshoeing, dog-sledding, and ice climbing just to name a few. In addition to those activities a sample of five star restaurants, resort spas, and hot springs are also rumored to be indulged. The winners will then be able to share their experiences on Facebook, Twitter, & YouTube. (more…)
It seems that social media sites have become a search engine of sorts. A recent report released by the Nielsen Group has search engines such as Google, wondering if their days maybe coming to an end. However search engines are still the favorite option when it comes to searching at 37 percent, but social media sites are climbing up the chart.
Jon Gibs, VP Media Analytics for Nielsen, said, “roughly 18 percent of users see [social media] as core to finding new information. While still a smaller percentage than those who use search engines or portals like Yahoo! or MSN, it is a significant figure. And as social media usage continues to increase, I can only expect this figure to grow.” (more…)
Advertising is undoubtedly one of the primary ways that companies reach out to their customers, but the introduction of social media and online marketing has muddied these once-clear waters. After all, advertising used to be the representation of your company in the most positive light possible. It used to be gimmicks, catch phrases, and limited time promotions.
But with social media, the question becomes whether it’s even beneficial for companies to directly advertise through these venues. Essentially, people believe one of two things about social media advertising. On one side of the debate, people believe it’s beneficial for companies to present themselves through any available channels. And on the other side of this debate, people believe that social media venues are there primarily for people to be sociable. That is to say, they don’t want to be inundated with advertisements and promotions.
The people who take this latter position feel that coming into these new venues with advertisements blazing can actually harm a company image. They feel it alienates these companies from this core demographic, because the companies are simply not playing by the “social media rules.”
It’s becoming increasingly obvious that strategic online marketing is a vital part of successful businesses today. Whether it’s an interactive website, a viral campaign via YouTube, a Facebook page, or a Twitter account, companies are doing whatever it takes to keep up with the changing technology.
But it seems like many companies are falling into the trap of using the innovations of today with the mindset of yesterday. To that end, they might post regular updates to their Twitter account, but there is a line of red tape, approvals, and edits that are undertaken before any of that content hits the internet. Social media and online marketing, however, is all about instant communication. It’s about human interaction, which means for companies the ability to talk on a personal level with their customers.
But by closely censoring, monitoring, tweaking, and tailoring the content in these social venues, nothing appear genuine to the customer (or potential customer). Customers are savvy to when they are reading something that’s been worked over by a professional, and it puts them automatically on alert. We’re trained to basically dismiss anything we hear or see in more traditional forms of marketing such as television commercials, print ads, radio spots, or anything else. Through years of inundation, we’re trained to believe that an advertisement will say anything to get customers interested in the product, even if it’s not true.
But there isn’t that associated jadedness with online marketing (as of yet, anyway). When done right, there is a ring of honesty, truth, humanity, and personality in the messages through these venues. And this is exactly what’s often lacking in much of the generic ad copy created through the more traditional (or “old”) means.