ieplexus Tag

Not Your Garden-Variety Small Business

customerspotlightWith two decades of experience in the antiques trade, Susan Ingram was somewhat surprised when her sales figures finally began to decline. It quickly became apparent that she would need to adapt a new strategy; otherwise the business would become a relic in its own right.

Signing on as a jack of all trades in 2007, Susan’s son Garrett Ingram helped to facilitate the shift away from antiques and toward the lucrative garden décor market. Garrett saw an opportunity to turn the family business, A Rustic Garden, into a burgeoning online enterprise. (more…)

The Week In Social Media

iePlexus’ Weekly Video Blog from iePlexus on Vimeo.

Here at iePlexus, we now officially on Facebook and we are inviting all of you to become of fan of the company. All you need to do is log onto Facebook, search for iePlexus INC and hit become a fan. The site is intended to give you a place interact with company, by posting comments on the wall, reading our blog, and finding client testimonials along with so much more and if you aren’t already make sure you follow us on twitter @ieplexus.

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iePlexus Web Design and Development

iePlexus Web Design & DevelopmentWe didn’t start iePlexus as a web design and development firm. In fact, we had little intention of doing any serious website building beyond what our marketing programs called for when the company began. Web 2.0 Marketing and Social Media Advertising has always been our concentration, and its definitely where we feel we can serve our customers best. However, web design and development has always been an important part of an effective marketing program, and naturally some of our clients have come to us to help them with their web presence along with their exposure. Like a strong foundation, good design and development can enable a website to reach maximum potential. Even the most effective of marketing campaigns can sputter and cease if you don’t have a site that looks great, makes conversions, and is search and social media friendly.

With that being said, we’ve been doing web design and development as an a la cart service for clients since we rebuilt our own site back in early 2008. It makes sense that our customers who are really serious about their business and want the greatest potential to succeed would want a comprehensive, professional web presence from reputable, capable company, and that’s exactly what we offer. We can provide every service necessary to facilitate all aspects of an online business, and we’re proud of our work. Obviously, we will always specialize in marketing and continue to advance our Web 2.0 programs as the most important service offering, but along with that we want clients to know we have the tools, skills and experience to handle all facets of an online business.
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Custom Jersey Site Successfully Teams Up with iePlexus

onthefieldTransitioning from the retail market to the online market can be a difficult endeavor, and no one is more aware of those difficulties than Lane James. The proprietor and owner of OnTheField.com, James has been in the sports jersey business since 1993. In that year, he opened a physical location across from the then-standing Kingdome.

“We had our difficulties with teams going up and down, winning and losing, but once we moved to the Kingdome location, we started seeing growth,” said James. “Then we could turn to making our name a national or worldwide brand. We had wonderful IT people that helped us establish an online presence, and we started selling licensed sportswear through our website.”

Recognizing the inherent importance of a niche market, James made the decision to specialize in sports jerseys related to Major League Baseball, the National Football League, Major League Soccer, and many other sports-related organizations.

“The key factor in our business is customization,” said James. “Just select the specific jersey and tell us the name and number of your favorite player — or yourself — and we’ll ship that jersey to you with this custom information.”
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“I Look Forward To A Positive Relationship With iePlexus”

Client TestimonialThe iePlexus blog has taken our web site, www.emergencyanddisastersupplies.com from 7 keywords in the top 5, back in October of 2008, to 28 keywords in the top 5, now in June of 09. Content really is king. We thought we were doing well with posting our content on various article directories, but the iePlexus blog has helped us make even more good content available, out on the web, to our customers and potential customers.

Thanks,

Eric
www.emergencyanddisastersupplies.com
www.emergencysuppliesblog.com

Thank you, for your efforts and proactive support. I hope that the support that you have shown afforded me is an example of what I can expect fromm the rest of the iePlexus team. I look forward to a positive relationship with iePlexus, and trust the experience will
result in making COFFEE 2 TEA a success.

Kind regards,

Brian

I would like to thank you for your on going services. Everyone has been so nice, knowledgeable, friendly and all that good stuff that helps to make the overwhelming task of building your 1st website, plausible. Everyone has been most helpful.

Thanks again,

Jan

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

“I Am So Pleased With iePlexus”

Client TestimonialWow I am very humbled by all of everyone’s hard work and commitment at iePlexus. Looking forward to buying every one a cup of “your choice” beverage in the near future to say a proper thanks.
Thank You.

Always in Health and Happiness;
Best Regards,

Roy

Thank you for emailing me about my recent blog. I look forward to speaking with you soon. I am so pleased with iePlexus. All of you

are wonderful to work with. You communicate regularly and your care for the customers really shows.

Thank you,

Tonya

*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Blogs and Search Engine Optimization

Ten Tips For Optimizing Your Blog For Search Engines

It’s not breaking news that blogs are great for search engines. Since blogs became popular and were documented in the main stream media, back around early 2004, the merits of their marketing reach and search engine prowess has been well-covered by the search and marketing industry. It’s almost as if blogs were specifically designed to appeal to search engines, in that they fulfill so many specific criteria search engines look for when determining ranking. Fresh, content-based websites with clean architecture, simple navigation and keyword-rich page titles are like honey to a bear, search engines are naturally attracted to them and once they get sticky, they keep coming back.

But getting your blog to really communicate well with the engines isn’t something that comes built in; there are some essential steps that you need to take in order to make it easy for engines to discover your site and subsequently, rank it higher. Follow these ten tips to optimizing your blog for search engines, and you’ll be well on your way.
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