advertising Tag

Facebook Decals Coming to a Business Near You

Whether it’s your favorite cupcake shop, the car dealership down the street or the place where you get your coffee every morning, it appears that neighborhood businesses nationwide have jumped onto the social-media bandwagon. Facebook, in particular, has become one of the most essential tools in business advertising and marketing; and now, the social network is moving from the web to storefront windows.

Tim Kendall, Facebook’s director of product marketing, sent a letter to the Museum of Making Music in Carlsbad, Calif. this week, which also included a Facebook decal, to say:

“We invite you to place it prominently on your window or sales counter, since businesses that promote their Page off-Facebook tend to see a 20 percent or greater increase in connections.” (more…)

YouTube Video Targeting Launches

Advertising on YouTube is becoming a common marketing strategy.  And why shouldn’t it?  With a billion video views a day, it’s a great way to connect with millions of people world wide.

This year YouTube has had some pretty amazing viral video.  From 7 year old David wondering if he was in “real life” after a trip to the dentists office, to the JK Wedding Entrance, and even helping the worldwide sensation of Susan Boyleafter her audition on Britain’s Got Talent.  Just the three videos above have more than 150 million views together.  While those were some of the most watched videos of 2009, viral marketing will be making a larger impact in 2010. Wouldn’t it be great if you could get your advertisements on those videos reaching millions of people? (more…)

Facebook Fails to Capitalize

With users now in the range of 200 million, Facebook has become the stethoscope which monitors the pulse of the modern world.  But despite a near unlimited amount of potential, CEO Mark Zuckerberg and his board of directors refuse to tap into the potential revenues from their presiding ownership over a global online community.  Shiv Singh, VP of Razorfish, believes that Facebook is sitting on a gold mine of untapped potential. Singh’s advertising agency pays brand monitoring firms between $5,000 to $40,000 a year for insight into what online consumers are saying about their clients.  Singh also says he would pay Facebook twice as much for a similar service. 

Facebook has a free service called Lexicon which compiles and analyzes millions of Facebook Wall posts and provides a database of searchable trends.  However, people like Shiv Singh are looking for a Lexicon that does much more than just that.  Singh outlines a Lexicon that includes these features:
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Holiday Advertising Gets Shoppers’ Attention

As we count down the days before Thanksgiving and Christmas, many people are thinking about finishing their holiday shopping, and online business owners are scrambling for customers. With the current, shaky state of the economy, it’s no wonder that small businesses are focused on the holiday buying season.

Small business owners should be planning their holiday marketing campaigns in advance, as it’s not uncommon for holiday promotions to start as early as November 1. But business owners, just like shoppers, have hectic schedules, and often get a late start.

However, it’s never too late to start advertising for the holiday shopping extravaganza. If you’re running a business online here are some tips to help you prepare for this gift-giving season.
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