The term blogging often sounds awkward and intimidating to newbie web entrepreneurs and emerging small-business owners, however, the concept behind the wording is quite the contrary. In fact, e-commerce go-getter Gloria McQuade insists that blogging is as simple as keeping a pen and paper handy to scribble down creative thoughts and ideas as they come [...]

Despite its unequivocal position as the latest fad in business marketing and an immense legion of business execs and media sources touting its merits, a recent study shows that small businesses aren’t capitalizing on social media. While large, well-established corporations have jumped on the social media bandwagon with unbridled abandon, small- and medium-sized businesses appear reluctant [...]

Hubspot released an interesting survey Thursday, which stated that companies who blog more, have more consistent sales.  The survey consisted of 231 professionals who were either involved or familiar with their companies marketing strategy and plan.  According to the report, “social media and blogs are becoming marketing powerhouses.  They are the fastest growing category in lead generation [...]

Blogging on your company website could help you bring in more traffic. At least that’s what HubSpot is saying after a recent survey. The company sampled 1,531 HubSpot customers, most of which were small- to mid-sized businesses.  Roughly 52 percent, or 795 businesses, had blogs on their sites, while the remaining 736 did not.  The study shows that companies with blogs received [...]

The e-commerce industry is filled with different ideas on what’s the best approach for a small business owner. Having spoken with many small business owners, I know there’s some common myths that seem to resonate with website owners more than others. No matter who, where, or how far along in the process they are, an [...]

When the phenomenon of blogs first started, they were simply a way for people to post their personal thoughts on the web, like an online diary. Blogs were bulky, had little features and were difficult to incorporate into a business. The few pioneers in the industry knew from the beginning however, that blogs would explode into [...]

There are many advantages to advertising with a business blog in today’s competitive online marketplace. For one, blogs carry more weight with search engines because they are updated regularly with fresh, informative content. This consistently updated information is a magnet for search engine robots. When these bots crawl blogs, the more information that can be found and indexed [...]

Getting inside the head of an e-commerce shopper can be a daunting task. There are many variables when it comes to the question of conversions; including product cost, professionalism of your website, shipping factors, payment options and much more. With the rise of e-commerce comes increased competition. Don’t think that your customers won’t search out [...]

With the constant expansion and evolution of the web, new trends develop almost daily. The new buzz is all about Web 2.0, a concept that is quoted often, but doesn’t have a concrete definition. For those of us who dive into the internet in our daily lives, it’s something we can’t avoid, even if everyone [...]