Proper WooCommerce Web Design Makes It More Likely Your Website Will Rank

search rankingWhen you are spending money working on creating an online business, you’ll want to make sure that you are able to have a business that is set up correctly. One of the most important elements that will affect how your business does in the future is whether or not it ranks with search engines like Google, Yahoo, and Bing. Many people looking for products go straight to these search engines to look for what they’re interested in purchasing. If your website shows up high up in these rankings, you’ll be more likely to get business.

 

One of the big factors that affects whether you rank on the search engines is the way your website was built in the first place. A well-built website will show up on the search engine when its URL is typed in, showing that the website is being noticed in the search engines. If your website is not being ranked, there are likely problems with the design of the site that are affecting the way that the website comes up. There are many factors that affect search engine rankings and some of these are aspects of your site that should be there from the start.

 

Some of the largest factors that can change how you rank in the search engines are aspects like your website’s load time. People don’t want to visit sites that are slow to open as they are in a hurry. Websites that are designed beautifully that take too long to load will still be ranked low. Another factor is bounce rate, which is how quickly people leave your website once they get to it. If visitors to your site are taking one look at it and leaving immediately, search engines decide that your website might not be one that is good to rank highly.

 

To make sure that your website is capable of ranking well with search engines, certain factors like the website being mobile friendly are required. To make sure that your website is set up right from the start, you may want to invest in professional website design. You’ll be able to find builders for WooCommerce web design and other platforms that are easy for you to work with. Once your website has been built correctly, you can focus more on SEO and marketing to push your website higher in the search engines.

Online Video Advertising Can Help Your Small Business Grow

online videoWhen businesses first began using videos to market themselves on the internet, it wasn’t clear where this would go in the future. Now that much of internet time is spent watching videos, it is understandable why more and more businesses are beginning to target their customers through online video advertising.

 

Using video as a marketing tool can be as substantial or limited as you want it to be. A small online business might want to start out by just putting a video on the landing page of their website. This is beneficial since people coming to your site will be able to watch a short video and learn what your company is about in a way that makes them more likely to absorb the information. Eventually, you can expand this marketing out adding more videos to your website and perhaps sharing them on YouTube and other social media platforms.

 

Many small business owners find that video is a great way to connect to their customers and make contact with them on a regular basis. In addition to videos on their own website, they can share videos on their Facebook page or even on Snapchat and Twitter that can help them connect to customers. For example, a person with a website selling RC drones might post a video of them flying one of their drones and doing certain tricks with it. This entertaining video will likely be shared by potential customers on social media allowing the business owner to get this product seen by many more people.

 

When you are marketing your business this way, you’ll be able to connect to customers and especially younger customers far more easily than if you are trying to pursue these customers through other avenues. Since each social media platform is different, make sure that you tailor these videos to the platform you’re displaying them on. For any video you use to market your business, try to grab people’s attention in the first few seconds as this makes it more likely for people to watch the videos all the way through.

Professional WordPress Web Design Can Help You Rank On Google

googleGetting your website to show up on Google is something that is extremely important to ensuring that your business is successful. This is why most people who do online marketing, look carefully at Google guidelines to make sure that all of the requirements for ranking on Google are ones that their website meets easily. Some of Google’s most recent preferences are actually something that is built into the way that your website was designed. If the website doesn’t meet these new preferences, it could be losing out in Google rankings to competitors that do.

 

Google has recently begun to take a greater look at certain aspects of website design and is basing rankings partially on different aspects of web design. Most of what Google is looking for breaks down to its desire to rank faster and more secure websites that can be used on any device.   They are looking at all the different pieces that make a website one that they would really like to promote.

 

The key to making your website into one that is appealing to Google is working on the web design. Google is now factoring in aspects of your website like load time throughout your website. In addition to this aspect, they are focused on highly ranking websites that are formatted with a responsive design that can be accessed with ease from any device. Also important is the security of the website itself. Having a website that is not an HTTPS site, is something that is starting to cost websites when it comes to ranking and even to turn customers away since Google often lists if a site is not secure.

 

Building your website to meet these specifications is something that is becoming increasingly important. If you are working with a new business or are planning to rebuild your website to help meet these requirements, finding professional WordPress web design may be a good place to start. You want to make sure that the people who build your website are ones who are factoring in Google’s newest preferences.

Advertising Services for Content Optimization are Key to Website Rankings

business blogWhen you are working to market your small online business it is important to invest in the types of marketing that can help to put your website where your potential customers can find it. There are many different types of marketing strategies that are ones that you can utilize. Finding advertising services that are most beneficial to your business without breaking your budget can be the most challenging part.

 

Having a website live on the internet isn’t usually enough to generate traffic to the website, which is why it is so important to make an investment in marketing. There are many strategies out there that are ones that can help your business reach he search engines. In general, pay per click strategies and similar types of advertisements are not beneficial to small businesses since they require large upfront investments to get these started and continual investment to keep this going.

 

One type of marketing that many businesses find to be successful is content marketing. This marketing focuses on the content on your website and designs this content to be something that customers will enjoy reading. Most content marketing also focuses on search engine optimization, adding keywords into content so that search engines are able to see what your website is all about and what keywords your website should be connected to. This type of marketing is often one that has a more lasting effect on your business than anything else.

 

In addition to content on your own website, search engines also look for content and links to your website in other locations on the internet such as business blogs. Having quality content that continues to connect keywords with your business can help give you an extra boost with search engines. Since quality content is something that people online are likely to share, your business can be seen by even more people this way. Finding great strategies to market your business is very important for making your business successful online.

It’s Time to Think About Video Marketing for Your Business

video marketingSince people on the internet are interacting with online businesses in a completely different way than they once did, marketing a website is changing a lot as well. You can’t just keep using the same strategies assuming that these are going to be ones that work with people on the internet now. One of the main changes recently is how important video marketing has become for anyone interested in doing business on the internet.

 

Finding the perfect marketing strategy isn’t easy, but more and more marketers are starting to see value in marketing your business with videos. Whether you are just going to have one video placed on the landing page of your website or you want to use many different promotional videos to get information about your business out there, using videos can be a great strategy for marketing a business. They are especially great for introducing a new product, talking about your company brand, and connecting to customers.

 

One of the main reasons for this is that people online are looking for videos more than they are looking for websites. They may come onto a website that is relevant to what they are looking for, but find that this website with all its text and images doesn’t keep their attention. People naturally lean towards websites that have videos. It’s really no surprise that visitors prefer these websites since a video allows a business to communicate more effectively in a short space of time.

 

While many argue that they simply can’t afford video marketing for their website, the truth is that at this point you can’t afford not to have it. This type of marketing is becoming more accessible even to small online businesses so businesses of all sizes can take advantage of this type of marketing and the benefits that come with it.

Twitter Announces Change to Character Limit

tweetsWhile there have been many changes to Twitter in recent years, the character limit that they started with has stayed the same. Until now. Twitter just announced that they are currently testing a change that will double the character rate for a select group of Twitter users. This change is intended to make it easier for users to enjoy Tweeting.

 

Twitter’s test of this new character limit is because of how difficult the 140 character limit can be to users. After doing some research, Twitter discovered that in languages like Japanese and Chinese tweets were on average a lot shorter. A big part of this is that in languages like these a single character may represent a noun. Since the English language and others like it typically require at least five letters a word, more tweets in these languages hit the 140 character limit.

 

While Twitter seems focused on providing English speakers with less frustrations while tweeting, many users are outraged that Twitter has chosen to focus on changes to the character limits to tweets rather than focusing on more important issues within the social media platform such as abusive accounts. Twitter users seem to feel that its time would be better spent trying to change the toxic environment of Twitter. The character limit change may be welcome to some, but it isn’t the change that many users feel will make Twitter easier to use.

 

One good thing that could come out of this character limit change might be allowing business owners more room to express themselves when connecting with customers. If you’ve ever tried tweeting about a certain product or sale and felt limited by the number of characters, you can see how this might be beneficial. It is possible that 280 words could help make social media advertising a bit easier in some cases.

Avoiding Common Pitfalls of Social Media Advertising

social media advertisingWhile most business owners can agree that social media is a great way of marketing a website and connecting to customers, many aren’t doing their social media in a way that is beneficial to them. A lot of business owners simply join Facebook and Twitter and then expect that these pages will get people coming to their website. Social media requires a greater level of commitment than this.

 

There are many pitfalls to social media that business owners fall into from the start. One of the main ones is that people get impatient. They expect that once they create social media pages they’ll immediately be connecting to customers who will want to purchase products and services. Very little with marketing happens overnight, so starting a social media campaign requires some patience. Don’t be disappointed if you don’t see sales coming from social media connections right away.

 

Another big problem with the way that people use social media to market their website is that they are very inconsistent. When people visit a Facebook or Twitter page for an active business, they expect to see posts that have appeared within the last month. Too many business owners using social media will post a few times and then not again for a long while. It isn’t enough to just post about your current sales and then wait months to post again. Take some time to create posts or link to blogs that you have written. This will make it clear to anyone visiting your social media that you are still in business.

 

Since social media advertising is a powerful way to promote your business, it is important to set up social media pages that can help you interact with customers. If you don’t have the time to devote to posting on social media and setting up different pages, be willing to look for help. You can hire companies or individuals that will help you to get social media pages set up and to make sure that there are regular posts showing up on these pages.

Images on Social Media Transform Social Media Marketing

social media imagesAs modern social media has begun to shift to focus much more heavily on engaging images, those marketing products or online websites have had to adjust what their social media marketing looks like. Namely, getting images of your products out onto social media seems to be the best way to generate likes and shares. This is all about getting people to connect to your products emotionally through the use of images.

 

Many companies using social media are finding that they have much more success with social media marketing when they post images on their social media sites. Data shows that social media users naturally focus more on posts with images and are more likely to ignore posts that are text only. Consider adding some compelling images to your next social media post so that you can start to benefit from the power of images in social media.

 

Another key to marketing products is to keep from being the only one posting about your product. A lot of businesses have found success when customers have posted images of themselves using or wearing an item that they have purchased. In some cases, it can even be beneficial to give away certain items to bloggers and other social media promoters who will then write about your product and post images. This is just one more way to attract a wider group of individuals to your company.

 

As businesses have been using social media for years now, it has become clear that connecting to customers through social media can be a great way to generate sales and to encourage the growth of your customer base. Using compelling photos and text in combination is typically the best way to get more people liking and sharing posts that you put out on social media. Photos and storytelling can be one of the best ways to connect with customers and to get them interested in your product or services.

Twitter Tests a Tweet Storm Feature to Help Users Break Character Limits

tweetIt appears that Twitter is currently working on early testing for a feature that would allow users to draft out long threads of Tweets before posting all of them at once. One Twitter user recently tweeted out some screen shots taken of himself composing three tweets and posting them all at the same time. While the feature doesn’t appear to be testing publically just yet, Twitter users were able to get a first look at what the feature might look like if implemented.

 

Right now, the only way for a user to link their tweets together is to go through the often tedious process of replying to their individual tweets with another tweet continuing their point. This kind of tweeting is often referred to as a Tweet Storm. The new feature, if it is ever implemented, would eliminate the current difficulty of creating these threads, allowing users to easily link tweets together while editing them and posting them simultaneously.

 

Tweet Storms have been growing in popularity, becoming far more common on Twitter in the past few years. Twitter has talked about the possibility of extending Tweets beyond their 140 character limit in the past, but mostly they have continued to uphold the limit, making only small updates that allowed users to utilize all 140 characters fully. The new feature would be something that would likely encourage Tweet Storms and allow them to find new prevalence on the site, a clear compromise between extending the 140 character limit and making it easier for these Tweet Storms to take place.

 

While some users are sure to object to this new feature if it is ever implemented, it is easy to see why Twitter would like to have a feature like this one. There are many influential and well followed Twitter users who commonly embark on these so called Tweet Storms. As these are users that Twitter would want to encourage, it makes sense for them to make it easier for people to link several tweets together and post them for the world to see.

 

There are some definite benefits to linking tweets that could be used by those in the business world. By using a feature like this one, a business would be able to easily talk about a sale and then link this announcement to specific tweets about various products that were available at discounted prices. Allowing editing of these tweets all at the same time would make it easier for business representatives to maintain professional standards.

Facebook Tests New Colored Comments, Users Disapprove

facebookMany users have started to talk about a new feature that they have been testing on the Facebook app. Facebook appears to be testing a feature that will allow users to post comments in the colors and color gradients that can be used on text posts already. While the test appears to still be in its early phases some are already reacting to the change comparing it to the bold color choices that were common on the MySpace platform.

 

This new feature would be one to follow the addition of color and color gradients to text posts which came out back in December. When Facebook was asked about testing the colored comments, they said that they are currently working on finding new ways for people to communicate within the platform. The colors are just one way to add creativity and variety to conversations going on within Facebook.

 

Since the feature is still in testing only a few select users are currently able to work with this feature right now. If the colored comments are deemed to be a success, Facebook may eventually roll them out to all users as they did with the colored text posts several months ago. So far the new feature only seems to be accessible to mobile users, so the test hasn’t yet reached other types of users.

 

While this feature is only being tested right now, users already have a lot to say about it. Many users are in uproar about this potential feature, stating that the colors will make Facebook look garish and ruin the look of the news feed. With the mismatch of colors on both posts and their comments, the news feed has the potential to become much bolder and more colorful. The question is whether this will actually be something that helps to add to the interactions currently available on Facebook or something that will turn users away.