Mobile Responsive WordPress Web Design is Essential to SEO

mobile shoppingIt is no secret that many of the people who are buying items online are doing so from a cell phone, tablet, or any other type of device rather than a computer. It is becoming more and more common for someone to go to their phone automatically when they need to buy something. For this reason, it is absolutely essential that you have your website set up for them so that they can easily search through your products, pick out the items they want, and purchase them all on a mobile device.


Google updated their algorithm to prioritize website’s that were mobile friendly because they recognized the growing importance of websites being accessed through mobile devices. Right now about 71% of total digital minutes in the United States come from mobile devices. As more and more people start shopping through mobile devices, it is essential that Google rank sites that are ones that are more mobile friendly higher up in the search results. For this reason, Google has made having a mobile friendly site a condition of ranking. While most sites are now built to be mobile friendly, not all of them are built the same way. You want to make sure that you don’t only meet search engine requirements, but also meet the requirements of your customers.


When you are building your website or having someone build one for you, go ahead and look at the your site from mobile devices or have friends check it for you. Their responses to how easy your site is to use on a mobile device can be key to helping you develop a website design that is one that will be the most beneficial to your business. Focus specifically on the way that your site shows up on mobile devices to make sure that people aren’t coming to your mobile site and then leaving since they find the site far too confusing or challenging to use.


No matter what kind of web developer you are working with, you should be able to make your site a lot more mobile friendly. Consider using mobile responsive WordPress web design options or other platforms so that your website will be one that customers can use with ease. Spending just a bit of time making sure that your website design is set up to work on mobile devices could help you to make many more sales in the future.

Scheduling Social Media Advertising Can Help You Stay Focused and Consistent

schedulingWhile social media is a valuable piece of marketing your website online, it is extremely important that you don’t get too far off track while working with social media. Many business owners get caught up in all the features available in social media and soon find that they are posting in various ways all over these different social media platforms. While it is good to be consistently present on social media, it is more of a problem to have your social media focus being divided and potentially confused as you work with too many platforms.


One great way to make sure that you can be consistent and straight forward whenever you are marketing your website through social media is to set a schedule for yourself. This will help you divide the time that you have for social marketing between the various platforms and channels you work with. Scheduling specific time to work on your Facebook posts or YouTube videos will help you get something done before moving to another social media site. It is too easy to spend social media time trying to come up with ideas for posts for all your social media, leading one platform or more to become neglected.


For small businesses, it can be good to pick and choose which social media channels you are a part of. If you are selling items online, you have to make sure that you have time to focus on your website in addition to the time you spend on various social media platforms. Trying to cover too many channels at once can make it impossible for you to remain consistent on any of the channels you are working with. Start with one or two social media pages you can focus on. In the future, if you end up having more time or money to devote to social media, you can branch out again.


Staying focused and consistent is extremely important to making it so that you are able to use social media effectively when marketing your business. You’ll want to make sure that all the time and energy that you put into your social media advertising is something that really pays off. To make this possible, you’ll have to get yourself focused by scheduling out your time and not over committing by choosing to run social media through a whole bunch of different platforms.

Video Advertising Is Bringing Content’s Reign As King To An End

Most of us know the term “content is king,” used by marketers and SEO specialists everywhere. The value of content to produce marketing results and to drive the internet as we know it has been undeniable. We create content for customers and internet-browsers alike to digest and indulge in. We have created search engines like Google that are totally based on exploring and discovering content.


In recent times, there has been a new kind of content that has emerged and is quickly becoming the new king of the internet. It is video marketing and it has been an even better way to engage people online and to convert them into paying customers. The rise of video is making its mark and it seems that the future looks very video-friendly, as video popularity is not expected to end anytime soon.


In e-commerce, video is becoming increasingly important, as even Facebook has recently added a new metric that allows advertisers to create better videos in the future by seeing how many people click through to their websites and apps. Facebook took notice of the popularity of videos a long time ago, and has been incorporating them on their platform more and more.


Online video advertising has been a proven great strategy to use. Companies that have taken advantage of video marketing have seen 41% more organic traffic, while landing pages that feature a video have 80% more conversions. Not only that, but videos are great for retaining information. People tend to retain 95% of the information found in a video but only 10% of information found in text. Lastly, people want more videos, as 43% of them are hoping that marketers will use videos more in the future. Considering this information, it looks like video’s reign as king is only beginning.

Social Media Advertising Requires Strategy to Work Well

social media advertisingMost business owners understand that it is very important for them to have a social media presence so that they will be able to more easily connect with customers and potential customers. Unfortunately, a lot of these different business owners are going onto social media without really having a strategy or any idea of what they would like to accomplish by being on social media. Others are going onto social media and adding information that isn’t particularly helpful to their customers.


One of the biggest mistakes that a business owner can make is not having social media to work with at all. By the same token, having social media, but not putting a lot of effort into it can be just as bad. When businesses post ugly pictures or ones that are not great quality, potential customers may choose not to engage with this business. Some business owners post extremely sporadically only reaching out to customers once a month or posting consistently for a week and then not for many weeks after that. To get social media to work for your business, you need to be constantly posting and engaging with anyone who comments on your posts as well.


A great way to start out with social media is to pay for a bit of social media advertising or even get social media pages professionally built for your website. This can get you started on the right path toward making sure that you are able to have social media pages that are a lot more successful. Spend just a bit of time working with the social media pages that are built for you and set aside time specifically for posting on social media each day. You’ll feel better with a strategy in place to make sure that you are able to engage with your customers on a regular basis.


Consistency and strategy can be the most important tools that will help you to get your business out into the world. You’ll love being able to spend a good amount of time learning about the different tools for your business and learning to post for your customers. It can be hard maintaining consistency, but remember that posting on social media doesn’t mean that you have to come up with new content each day. You can always share articles that are relevant to your customers or even inspirational quotes for the day. What’s most important is finding the right way to connect with your customers through social media.

Video Marketing Can Increase Customer Engagement

video marketingAs you are working on marketing your website, one of the great ways to improve the way your site is presented is to add videos into the main pages of your website. It is a good idea to place videos on your main landing page and on other pages as well just because these are items that make your website a lot more appealing to customers coming to your website. Customers love seeing videos on social media and directly on your website and typically love watching these videos.


Most of the videos that go onto a website are known as explainer videos. These are very brief videos that work to explain a larger concept in a way that is easier for customers to absorb. The videos condense a lot of information that might be challenging to understand into something that can more easily present the information. The main benefits of this kind of video is that videos tend to increase customer engagement, getting them not only to remain on the site to watch the video, but then to continue looking at other content on the website.


Getting customers engaged and interested in what you are selling on your website is one of the most important steps towards getting them to buy items from your business. The longer customers stay on a website, the more involved they get when it comes to looking at all the products and learning more about your business. A video can make it a lot easier to convert anyone looking through your website to a customer.


With the right kind of video marketing, you’ll be able to make it so that your customers are more likely to purchase items from your website. With so much competition online today, it is important to do what you can to make your business stand out. Adding snappy, short, and entertaining videos to your website can really help to set you apart from the crowd. Consider spending some of your marketing dollars on these types of videos so you can work to market your business better.

Advertising Services Help You Get Your Business to the Search Engines

advertising servicesMany business owners are afraid to move forward with any type of internet marketing plan. Some feel that they have already stretched themselves too thin or overshot a budget with just building their website. Unfortunately, having a website online isn’t enough to get people coming to the website. Small businesses that avoid online advertising and the costs that come with them may not have to spend a bunch of money on advertising, but they generally are unable to get their business off the ground.


To get your business out there in front of potential customers, you have to first invest time, money, or both into advertising. Many online businesses have managed to find some success with sharing posts and videos about their business on a business Facebook and Twitter page and asking friends to share these pages or posts. Social media advertising can be a great way for different types of small businesses to spread information about their website through a modern version of word of mouth. This is often a good way to start advertising your business if you don’t have much money for other kinds of marketing.


If you have a bit to spend and are willing to invest more into your website, then you’ll likely go beyond Facebook and Twitter to other avenues for advertising. Investing money on search engine optimization and other advertising services can really help to give your business the boost that you need. These services will make it so much easier for your website to start ranking highly with the search engines. Getting yourself into Google and other search engines will make it so that you are a choice for potential customers who are looking for products on the internet. Without being in front of these potential customers, your business won’t even have a chance of being chosen.


Spending money on advertising may feel risky initially, but if your website really has been put together correctly and your prices are right, it is likely to be the best thing you can do to start seeing more sales on your website. Invest your advertising budget wisely, but make sure that you are putting something into marketing your website. Without the marketing, your website is just a place on the internet that very few people have any way of getting to or finding when they’re interested in something you’re selling.

Make Your Online Business Search Engine Friendly with WooCommerce Web Design

woocommerce web designMany small business owners get so sucked into the idea of search engine optimization that they can forget what is really important. While there is no doubt that being search engine friendly is extremely important, once your website has climbed to the top of the search engine, it will be judged by visitors based on what it looks like, how easy it is to navigate, and the variety of products that are available. Just becoming number one on Google rankings isn’t necessarily enough to get people to actually make purchases on your website.


For this reason, it is so important to focus on ensuring that your website is one that is well designed from the start. It can often be a lot easier to have your website designed by professionals who are able to put the website together a lot more quickly and expertly than you can. Try looking for companies that use WooCommerce web design since this plugin allows you to use a WordPress website and transform it into the perfect place for you to sell products. It is easy to use and perfectly set up for search engine optimization so you’ll be able to optimize your site with ease.


When you do start focusing on SEO for your website, it is most important that you are able to create a website that people will want to use. Having a website that is well organized is a good starting place. Make sure that on the landing page of your website customers are able to easily find places where products are sold. If the customers can get easily from the home page to every other page of your website, this will help to make people more interested in staying on your website and purchasing products from you.


What you’ll really want to focus on initially is products and content. Make sure your customers have a wide selection of high quality products to choose from, so that they’ll be interested in remaining on your website to look through all these options. After that, content is important not only for search engines, but for visitors to your site. Working on developing great content for your landing page, category pages, and each product page can help with SEO, but can also make your website one that customers will be more likely to purchase from once they’ve found you. Starting out with a website that will allow you to easily add content and make your website more user friendly is the best way to ensure that customers not only find your site through your SEO, but stay to buy products from you.

Leave Competition One Step Behind With WordPress Web Design

Building a new website or refreshing your current one is a very exciting endeavor that can lead to lots of online success. In today’s digital world, the front page of your website becomes the storefront and the design of your website is like the salesperson who is on the floor selling your products. Just like you would want a salesperson who makes the best impression, it is important to have the right website design that will make the best impression on potential customers.



Your online store is a reflection of your business and you don’t want it to look outdated or unappealing. Besides having a professional design, it is also important that a website is optimized for the search engines. Including quality content, videos, and other important information on your website will help the search engines to rank your website higher. When searching for a product or service online, people will typically visit the websites that come up higher in their searches. Ensuring that a website is optimized to be indexed and picked up by the search engines is very important.



A professional website forces your competition to constantly have to do more to keep up. Your competitors may only be starting to realize the benefits of having SEO on their website or of having a clean and professional-looking website. If your website is optimized for the search engines and professional from the start, and you are continuously improving it even more with things like video marketing, you are always staying a step ahead of your competition.


With professional website design such as WordPress web design, you can easily have an excellent online store that is easy to access from any device, has a crisp and attractive look, is easy to navigate, and is optimized for the search engines. Maximizing your success with a well put-together online store is an important investment to make and will only put you at an advantage.

Changes to Facebook Video Could Bring Changes to Online Video Advertising

online video marketing

As more and more people are beginning to look for videos on websites and expect businesses to share videos frequently, it is becoming much more important for online businesses and other types of businesses alike to carefully find some different ways to work with online video advertising. This type of advertising tends to be a lot more effective since customers online are increasingly focused on videos. Attracting attention on your own home page and on social media accounts, is starting to come down to having entertaining videos your customers can enjoy.


Video tends to be a better way to get a point across to your customers in any case since a lot more information can be packed into one minute of video than into content for the website or on your Facebook page. Many users scroll down and skip over large blocks of text in favor of something easier to digest. Video marketing is perfect for filling this need and getting the information that you want to your customers as effectively as possible.


Social media has begun to make video a much larger part of the overall user experience. Facebook has recently continued to make changes to the video on their platform to make it easier for users to find videos and to enjoy them. Most recently, they announced a change that will make it so that the videos that will appear on their platform will not only play automatically, but will play automatically with volume. This is similar to the way that Snapchat currently has videos appearing within their app.


Videos that play automatically and with volume have the possibility of attracting much more attention right away. This is something that many website builders have started using with the videos they place on their websites as well. One thing to watch out for with this is that some users may see this as an aggressive tactic to make them watch a video. It is too early to see whether Facebook’s change will be one that is beneficial or not, so it is important to think carefully when putting a video on your website so that you can decide what makes the most sense for your business and anyone visiting your website.

A Fresh WordPress Web Design Can Increase Conversion Rates

wordpress web designWhen you are having a website designed for you, it is important to make sure that the website design helps to cover the basics of what is required for search engine optimization at the very least. This means having your website be mobile friendly and adding title tags and content to the different pages of your business. Beyond this, your website design should be set up in such a way that you are able to not only get people to come to your website but to actually make them into customers.


One big part of this is stepping beyond search engine optimization and working with some conversion rate optimization. This is basically a technique that gets into the smallest details of your website, setting the site up so that you are able to acquire new customers or generate leads from the people coming to your site. The way the site has been designed can change the way people respond to it. There are very small details that you might not even think about that can make a big difference in the way that people interact with your website.


While it is good for your website design to be simple, there is a difference between it being simple and plain. A site that doesn’t include any images and sticks to a very basic look on the whole, may not be one people want to interact with. Also, where you place items on your website is important. Links to your shop pages or even to individual categories of products should be easy for visitors to locate quickly. In many cases, a video can also be very helpful to increasing your conversion rates.


To get the most out of your website design and to make sure that each detail is considered while the website is being built, you might be best off investing in professional WordPress web design. When someone who knows what they’re doing builds your website, you’ll be able to meet simple SEO requirements and more specific conversion rate optimization set up for your website. With both these elements considered, you’ll have a better chance of success with your website.