Business Blogs Deserve Better than

Warning SignsLet me preface this post by saying I’m a big fan of Google and their online applications. Even Blogger, their online blogging software has its benefits, to some extent. Also, although my company offers business blogs as a service, this post is not about my company or our services, it’s about making the right business decision when it comes to implementing a business blog. An online business deserves every opportunity to become as successful as possible, and just doesn’t offer the kind of support, services and features that are necessary to get the most out of this marketing device. I’m also not stating these reasons because I have studied other people’s experiences. I myself blogged for over three years using the Blogger service starting back in 2003, before it was even popular. That’s before I found WordPress and became a 100% advocate of their open-source platform and content management system. So when you’re reading these opinions, rest assured it’s from someone familiar with the complete Blogger experience. 

“Thank you iePlexus for all your help.”

Client TestimonialHi iePlexus,

Just wanted to let you know how excited I am, not only in the amount of traffic to my site, but also the sales this past month. I never thought I would be getting customers at this point in time. What a great beginning.

Thank you iePlexus for all your help.


Hi iePlexus, how’s it going? I just wanted to tell you that I’m so excited to have the opportunity to work with you. I spoke with your references the other day and all they had to say were great things about you and how proud you both were of what you were able to accomplish together. So, I was pretty impressed to say the least. I would like you to take a look at our site again and tell me what you think, because I changed it up a bit. I need some feedback from someone who knows what they are talking about.


*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Every Day Social Media

Time Magazine Cover - Social MediaTraditional media’s days as the main source of information are numbered. Giants like newspapers, television and radio are taking a back seat to the onset of social media as the most popular way we interact and discuss the subjects that are important to us. Web 2.0 and the read/write web has made it easy for everyone to share and discuss opinions, find new information and discover those with similar ideas and interests. Without adapting and evolving, old media will find themselves playing catch-up or worse, branded insignificant and out of date. Of course the progressive outlets are embracing this shift in the fundamentals and using it to their advantage. Major newspapers, radio stations and television networks now have significant online presences and encourage the interaction that is driving our daily lives. But they find themselves in competition like never before. As social media grows, more options are available to users every day, forming a whole new basis for every aspect of how we get and share information.

Google Ranking Insights

Ranking Fortune CookieInternet marketing wouldn’t be what it is today without Google. Higher visibility in such a popular tool has long been sought after by every online business as a vital component to success. With that desire to rank higher, the ins and outs of how ranking is determined proves to be an interesting debate. There are certainly standards that everyone, including Google themselves, will agree on, but beyond the official posted guidelines, the search engine leader has been pretty quiet.

To bring a little more transparency to their ranking philosophy and technology, Google has put together a series of posts on the Official Google Blog discussing different aspects of this mysterious algorithm and the reasoning behind it. Let’s take a look at some of the key points:

iePlexus Competes in Charity Golf Tournament

iePlexus Golf Team; Social Media Marketing Company Competes in Charity Golf Tournament attended the Selkirk Association of Realtors® Charity Golf Tournament, held at the Stoneridge Golf Course in Blanchard, Idaho, on June 20th, taking 4th place and contributing as a Platinum Sponsor.

Lynnwood, WA (PRESS RELEASE) July 8, 2008 — Members of the iePlexus Online Media team took part in the Selkirk Association of Realtors®’ Charity Golf Tournament in Blanchard, Idaho, on June 20, competing with 33 other teams in a scramble-style tournament at the Stoneridge Golf Course. The yearly tournament gathers donations to grant thousands of dollars in scholarships to local graduating seniors and continuing college students, as well as donating thousands of dollars in grants to groups in need of funding for their community projects and programs in Idaho’s Bonner and Boundary Counties. iePlexus pledged as Platinum Sponsors for this year’s charity tournament, from which half of the proceeds were awarded as a grant to Panhandle Habitat for Humanity.

Business Blogs and Beyond

Business Week Beyond BlogsIn 2005, Business Week premiered one of the defining articles for business owners and their place online. “Blogs Will Change Your Business” was the title, and the article made many waves in the industry as one of the first from mainstream media to truly acknowledge the power and impact of blogging on business. Since then, thousands of articles in thousands of publications have showcased how the evolution of media and the web has made a fundamental impact on how we do business, not just online, but in virtually every corner of our culture.

The original article had a realistic and objective view of how a business could benefit from a blog. From creating an online identity and building credibility, to market testing and customer interaction, business blogs served more purposes than could be covered in one article. Business Week also stressed the importance of clearing away the clutter – although the numbers for this kind of media were staggering, not everything was worth reading. (more…)

Creating External Links for Exposure and Credibility

LinkWhen it comes to gaining search engine exposure, the amount and value of the incoming links to your website is a determining factor when you’re measured against your competitors. We all know that search engines use this statistic as part of their ranking algorithm, most notably so with Google and its infamous PageRank Technology, which measures the importance of your web page based largely on certain linking criteria. But often ignored is the second benefit of these external links, company credibility. It’s obvious both exposure and credibility are important to the success of an online business, so let’s explore some of the why, where and how to create these external links.

“Before iePlexus my website was dragging along…”

Client TestimonialBefore joining iePlexus my website was just dragging along, not making any money.  Because of their coaching and blog creation, the website is now turning a profit.  I had revenue in the 1st 3 months with them, greater then all of last year….and it continues to grow.  I am close to opening a second site with them.  They will show you how to take full advantage of your keywords and guide you to successful blog writing.  I am very happy with the work that they have done for me. I can fully recommend their service.


Mike Worthley

I am really happy with iePlexus. Everyone has been very helpful. Thanks again.


*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.

Recommended: Google Advertising Services

Website owners have a variety of programs that they can take advantage of to increase their online revenue and drive additional traffic to their site. The most popular of these is through Google, utilizing their two basic advertising services Google AdSense and Google AdWords. Both of these provide excellent opportunities to take advantage of Google’s huge advertising network for positive online results.

Google AdSenseGoogle AdSense: In terms of simplicity, integration and control, no online advertising program rivals Google’s AdSense program. Essentially, Google AdSense provides website owners with the ability to place relevant ads on their sites and earn revenue when the visitors to their site click on one of the ads. Google AdSense is free for website owners upon approval from Google and is easy to setup and customize.

“Thank you iePlexus for the excellent training videos.”

Client TestimonialJust wanted to say thank you iePlexus for the excellent training videos.  I just found out about them and have watched two tonight and feel more confident in what I am to do.  My only regret – I was not informed about these when I first began with your company!  Keep up the good work.  Looking forward to making some money!


Hello iePlexus,

As I was sitting here at my computer, I recalled it was a week ago you took the time to enlighten me on the most effective plan for optimizing my website. I just wanted to say THANK YOU for helping me move my website into the right direction. So far, everything is going as expected as it relates to the follow-up from the “Tech Crew”. I am very excited about the Blog idea!

Thanks again,

Shasme’ Jones

Hi iePlexus,

Things are happening! Also got another sale and a couple of inquiries wanting to link to my site. Thanks for your help.

Jill Moyer


You certainly do have my permission to publish the press release. In the email that I lost, I complimented your skills and expertise in taking lame words and polishing them to make them more reader friendly.  You did a fantastic job!



*NOTE: Please do not contact any clients without prior written authorization from iePlexus. Thank you.