Follow Your Customers To Where They Love To Tweet, Share, and Watch

As social media has been exploding, people have been looking to their favorite networks to fulfill all of their daily living needs, whether booking a hotel, ordering food, or upgrading their electronics. In today’s digital age, we are all looking to social media for the opinions and things that matter most to us. It is no wonder that so many marketers are following their customers to their favorite places to tweet, share, and watch. The importance of advertising on social media has only been growing, as social media keeps exploding.

 

Customers are spending more and more of their time on social media platforms, and getting in on their conversations is an important part of marketing your online business. Whether you are posting videos or creating a company Facebook page, customers can easily be reached on social media, and you can connect with them on a more personal and emotional level.

 

In just a few short years, advertising on social media has gone from close to nothing to billions of dollars being spent on it. It is estimated that billions of people across the world use social networks like LinkedIn, Twitter, and Facebook. Advertising on social media can be very precise and targeted, reaching exactly the customer who will most likely be interested in your particular product or service.

 

Getting into the game of social media is surely worth it, and it doesn’t have to be overwhelming. If you don’t have time to regularly post updates about your business on social media, you can find a marketing company that will create social networks and keep them updated for you. Social media advertising is great for building business recognition and helping customers get more acquainted with your business in a fun way. Plus, every post that you put out there is an opportunity for someone to become a paying customer. Every blog post, image, and video is a chance for someone to react and to visit your website.

 

Making your business more human is easy to do with social media advertising. People want to do business with other people, not with companies. When you make your business human through social media, people will be much more likely to purchase something, as they will enjoy interacting on a personal level.

 

 

 

Additional Twitter Characters May Be Helpful for Social Media Advertising

twitterTwitter has been testing an increase in Twitter characters since September, but now it is official, Twitter is going to be rolling out these longer tweets to most of their users. While there has been some backlash about the addition of characters to Twitter tweets, Twitter has decided to move ahead with the increase in character limit from 140 to 280 characters. It seems the initial reaction to the character increase was overblown as the change in characters hasn’t done much to change the overall look of Twitter.

 

Many users worried initially that the change would be one that would ruin the short concise tweets that make Twitter what it is. During the testing phase of the 280 character limit, Twitter looked closely at the tweets that were being produced. They found that just 5 percent of tweets sent by people in the test group were longer than the traditional limit and that only 1 percent of these used all 280 characters. The people who could tweet with more characters during the test were able to pick up more followers, received more likes and retweets, and spent more time on Twitter than other users. This is the reason that Twitter decided that the increase in the limit was a success.

 

What does this mean for business owners who are using social media to market their businesses? Mainly the increase in the number of characters will allow you the same benefits that Twitter saw with its testers. You’ll have more characters to use while you are tweeting so you’ll be able to more easily engage with customers and connect with them as you tweet about your products or the services that you offer.

 

If you haven’t started using social media to market your business, now is the perfect time to start. Social media advertising is a great way to engage with your customers and to respond to questions or concerns that may arise. Since social media is used mostly by people in the younger generations, reaching customers through social media can be especially important if the products or services that you offer are targeted at these individuals. Setting up a social media account and using this to touch on topics that relate to your market is a great way to draw attention to your website.

Increase in Video Consumption Shows Why Video Marketing is So Important

video marketingIn recent years, the internet has become a place that increasingly encourages businesses to thrive. More and more online businesses have swollen the ranks of online website’s that are available. Being able to find the right ways that you can improve your business on the whole and make it more accessible to customers visiting your website is essential in making it so that you stand out from the crowd and show that your website is different from your competitors.

 

One of the best ways to make yourself stand out and to bring business to your website is to add a good amount of video advertising to the way that you advertise your website. You can post videos on your website itself and also on many of the other sites to make it so that people are able to find information about your business. Many business owners find that social media is a great place to try out this kind of marketing. Trends are showing that more shoppers are watching videos online than accessing any other type of content. In fact, after watching a video advert, 46% of viewers will act on the information given in the video. This just shows how much more influential this type of content is.

 

When you start to use this type of marketing to advertise your website, you may want to start by posting short videos on your website itself. A one minute video on the landing page of your website can give customers all the information that they need about your business far more quickly than many paragraphs of content telling them about it. Since videos are more attractive, customers will also be more likely to listen to your story and learn about who you are.

 

Starting a good video marketing campaign will be helpful to making it so that your website is a lot more successful. You can begin by having a website built on the homepage of your website. After this, you may want to branch out so that you are sharing different videos on social media and even on YouTube. Since there are many ways that potential customers can now discover these videos, these will be great low cost options for attracting more people to your website.

Stop Selling And Start Connecting With Video Marketing

Videos have been exploding all over the internet and eagerly shared through social networks, online news sources, and all over the web. A video provides the kind of glimpse into a business that customers will take notice of, and it’s no wonder that videos are everywhere these days, whether you are reading a news article or you are shopping online. There are numerous benefits to using video marketing. Even videos that are less than a minute long can tell a story in a way that grabs hold and doesn’t let go.

 

In today’s busy world, customers are constantly being bombarded by information that they just don’t have time to fully make sense of, and it is easy for them to get lost in a sea of long paragraphs. Giving customers a fresh distraction with video marketing is a great way to break out of the clutter and grab their attention. Videos can easily be just as informative, if not more informative than text and images on a website.

 

Taking advantage of video marketing for your business means giving your customers an easy way to understand what your business is all about and why they should consider it. Customers often find themselves learning a lot more with a video than what they learned by reading through a bunch of long paragraphs. With a video, they can find out what your brand is all about in much less time, and in a way that is really fun and exciting.

 

There are so many powerful reasons to use video marketing, and any wise business owner will be among this first to get in on what everyone is talking about. Videos are great for boosting conversions. When you connect with customers in a much more personal way by telling a visual story, you can get them to go from just being a visitor to someone who is enthusiastically buying something.

 

Vision is considered our most dominant sense, and video marketing means taking full advantage of moving images that will surely capture people’s attention. Think about the last time you were distracted by a video when reading through a long online news article. You were probably intrigued by the video at some point while making through some long paragraphs and then got drawn into the story as you played the video and saw the words in action.

 

Building a personal relationship with your customers is key, for both long-term and short-term success. A video makes your business real to potential customers, and they can connect with your business on a much more personal and emotional level. Instead of just throwing products in someone’s face, a video creates a bond with your business and lets someone see the true meaning behind it. When you are ready to stop selling and to start connecting with your customers, consider video marketing.

Proper WooCommerce Web Design Makes It More Likely Your Website Will Rank

search rankingWhen you are spending money working on creating an online business, you’ll want to make sure that you are able to have a business that is set up correctly. One of the most important elements that will affect how your business does in the future is whether or not it ranks with search engines like Google, Yahoo, and Bing. Many people looking for products go straight to these search engines to look for what they’re interested in purchasing. If your website shows up high up in these rankings, you’ll be more likely to get business.

 

One of the big factors that affects whether you rank on the search engines is the way your website was built in the first place. A well-built website will show up on the search engine when its URL is typed in, showing that the website is being noticed in the search engines. If your website is not being ranked, there are likely problems with the design of the site that are affecting the way that the website comes up. There are many factors that affect search engine rankings and some of these are aspects of your site that should be there from the start.

 

Some of the largest factors that can change how you rank in the search engines are aspects like your website’s load time. People don’t want to visit sites that are slow to open as they are in a hurry. Websites that are designed beautifully that take too long to load will still be ranked low. Another factor is bounce rate, which is how quickly people leave your website once they get to it. If visitors to your site are taking one look at it and leaving immediately, search engines decide that your website might not be one that is good to rank highly.

 

To make sure that your website is capable of ranking well with search engines, certain factors like the website being mobile friendly are required. To make sure that your website is set up right from the start, you may want to invest in professional website design. You’ll be able to find builders for WooCommerce web design and other platforms that are easy for you to work with. Once your website has been built correctly, you can focus more on SEO and marketing to push your website higher in the search engines.

Online Video Advertising Can Help Your Small Business Grow

online videoWhen businesses first began using videos to market themselves on the internet, it wasn’t clear where this would go in the future. Now that much of internet time is spent watching videos, it is understandable why more and more businesses are beginning to target their customers through online video advertising.

 

Using video as a marketing tool can be as substantial or limited as you want it to be. A small online business might want to start out by just putting a video on the landing page of their website. This is beneficial since people coming to your site will be able to watch a short video and learn what your company is about in a way that makes them more likely to absorb the information. Eventually, you can expand this marketing out adding more videos to your website and perhaps sharing them on YouTube and other social media platforms.

 

Many small business owners find that video is a great way to connect to their customers and make contact with them on a regular basis. In addition to videos on their own website, they can share videos on their Facebook page or even on Snapchat and Twitter that can help them connect to customers. For example, a person with a website selling RC drones might post a video of them flying one of their drones and doing certain tricks with it. This entertaining video will likely be shared by potential customers on social media allowing the business owner to get this product seen by many more people.

 

When you are marketing your business this way, you’ll be able to connect to customers and especially younger customers far more easily than if you are trying to pursue these customers through other avenues. Since each social media platform is different, make sure that you tailor these videos to the platform you’re displaying them on. For any video you use to market your business, try to grab people’s attention in the first few seconds as this makes it more likely for people to watch the videos all the way through.

Professional WordPress Web Design Can Help You Rank On Google

googleGetting your website to show up on Google is something that is extremely important to ensuring that your business is successful. This is why most people who do online marketing, look carefully at Google guidelines to make sure that all of the requirements for ranking on Google are ones that their website meets easily. Some of Google’s most recent preferences are actually something that is built into the way that your website was designed. If the website doesn’t meet these new preferences, it could be losing out in Google rankings to competitors that do.

 

Google has recently begun to take a greater look at certain aspects of website design and is basing rankings partially on different aspects of web design. Most of what Google is looking for breaks down to its desire to rank faster and more secure websites that can be used on any device.   They are looking at all the different pieces that make a website one that they would really like to promote.

 

The key to making your website into one that is appealing to Google is working on the web design. Google is now factoring in aspects of your website like load time throughout your website. In addition to this aspect, they are focused on highly ranking websites that are formatted with a responsive design that can be accessed with ease from any device. Also important is the security of the website itself. Having a website that is not an HTTPS site, is something that is starting to cost websites when it comes to ranking and even to turn customers away since Google often lists if a site is not secure.

 

Building your website to meet these specifications is something that is becoming increasingly important. If you are working with a new business or are planning to rebuild your website to help meet these requirements, finding professional WordPress web design may be a good place to start. You want to make sure that the people who build your website are ones who are factoring in Google’s newest preferences.

Advertising Services for Content Optimization are Key to Website Rankings

business blogWhen you are working to market your small online business it is important to invest in the types of marketing that can help to put your website where your potential customers can find it. There are many different types of marketing strategies that are ones that you can utilize. Finding advertising services that are most beneficial to your business without breaking your budget can be the most challenging part.

 

Having a website live on the internet isn’t usually enough to generate traffic to the website, which is why it is so important to make an investment in marketing. There are many strategies out there that are ones that can help your business reach he search engines. In general, pay per click strategies and similar types of advertisements are not beneficial to small businesses since they require large upfront investments to get these started and continual investment to keep this going.

 

One type of marketing that many businesses find to be successful is content marketing. This marketing focuses on the content on your website and designs this content to be something that customers will enjoy reading. Most content marketing also focuses on search engine optimization, adding keywords into content so that search engines are able to see what your website is all about and what keywords your website should be connected to. This type of marketing is often one that has a more lasting effect on your business than anything else.

 

In addition to content on your own website, search engines also look for content and links to your website in other locations on the internet such as business blogs. Having quality content that continues to connect keywords with your business can help give you an extra boost with search engines. Since quality content is something that people online are likely to share, your business can be seen by even more people this way. Finding great strategies to market your business is very important for making your business successful online.

It’s Time to Think About Video Marketing for Your Business

video marketingSince people on the internet are interacting with online businesses in a completely different way than they once did, marketing a website is changing a lot as well. You can’t just keep using the same strategies assuming that these are going to be ones that work with people on the internet now. One of the main changes recently is how important video marketing has become for anyone interested in doing business on the internet.

 

Finding the perfect marketing strategy isn’t easy, but more and more marketers are starting to see value in marketing your business with videos. Whether you are just going to have one video placed on the landing page of your website or you want to use many different promotional videos to get information about your business out there, using videos can be a great strategy for marketing a business. They are especially great for introducing a new product, talking about your company brand, and connecting to customers.

 

One of the main reasons for this is that people online are looking for videos more than they are looking for websites. They may come onto a website that is relevant to what they are looking for, but find that this website with all its text and images doesn’t keep their attention. People naturally lean towards websites that have videos. It’s really no surprise that visitors prefer these websites since a video allows a business to communicate more effectively in a short space of time.

 

While many argue that they simply can’t afford video marketing for their website, the truth is that at this point you can’t afford not to have it. This type of marketing is becoming more accessible even to small online businesses so businesses of all sizes can take advantage of this type of marketing and the benefits that come with it.

Twitter Announces Change to Character Limit

tweetsWhile there have been many changes to Twitter in recent years, the character limit that they started with has stayed the same. Until now. Twitter just announced that they are currently testing a change that will double the character rate for a select group of Twitter users. This change is intended to make it easier for users to enjoy Tweeting.

 

Twitter’s test of this new character limit is because of how difficult the 140 character limit can be to users. After doing some research, Twitter discovered that in languages like Japanese and Chinese tweets were on average a lot shorter. A big part of this is that in languages like these a single character may represent a noun. Since the English language and others like it typically require at least five letters a word, more tweets in these languages hit the 140 character limit.

 

While Twitter seems focused on providing English speakers with less frustrations while tweeting, many users are outraged that Twitter has chosen to focus on changes to the character limits to tweets rather than focusing on more important issues within the social media platform such as abusive accounts. Twitter users seem to feel that its time would be better spent trying to change the toxic environment of Twitter. The character limit change may be welcome to some, but it isn’t the change that many users feel will make Twitter easier to use.

 

One good thing that could come out of this character limit change might be allowing business owners more room to express themselves when connecting with customers. If you’ve ever tried tweeting about a certain product or sale and felt limited by the number of characters, you can see how this might be beneficial. It is possible that 280 words could help make social media advertising a bit easier in some cases.