Are you Afraid of the Digg?
October 30, 2008 · Written by Liz Herrin
If you thought witches and ghouls were the scariest thing you were going to encounter this Halloween, some established companies might see it a little bit differently. For them, the most terrifying prospect is…a social networking site.
But why would anyone be afraid of a little site like Digg or Facebook? The simple answer is control. Companies fear social networking sites because they can’t pick and choose what is said about the company through these kinds of outlets. But this hesitation to move viral (and relinquish this control) shouldn’t be too shocking. Think of all the time, money, and effort that are put into carefully creating any and all company marketing campaigns. Commercials are screened by test audiences before they ever make it on the air. Heads of the company have careful speech writers and PR pros coordinating all company information before it’s divulged to the public. And with social networking sites, companies move out of this controlled environment into the wild, untamed world of everyday human interaction.
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iePlexus Blog Contributors
October 28, 2008 · Written by Kris Themstrup
We’ve had pretty consistent growth here at iePlexus, and with that growth we’ve been contributing to our blog more often, expanding our coverage and discussing a wider range of topics. Our goal is to create a valuable, objective industry resource with our blog, examining news on blogging, social media, Web 2.0, and everything in between. With so much material, it’s become necessary to bring on additional writers to help ensure we report on the major developments in an ever-changing market. Also, we wanted to get various points of view and opinions, from the tech-savvy to the typical user, so our audience is well represented. We hope our blog is a beneficial addition to your reading list and invite you to subscribe to our RSS feed. Here are our current blog contributors and a little about them…
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The Facebook ‘Relationship Status’ Symbol
October 27, 2008 · Written by Sarah Crowley
It’s not real until it’s on Facebook. At least that’s the case for nearly four million daily users of the popular social networking site. When does dating become a relationship? And, after a breakup, when should you reveal your status as single to let others know you are available?
Facebook and MySpace have become part of our daily lives. If we’re not busy accepting friends requests, we’re making them, and if we’re not doing that we’re uploading new photos and videos to show others. We may check our FB accounts 5-10 times a day, even while we’re at work. Most bosses won’t even notice because they’re busy checking their own.
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Blogging Killed the Newspaper Star
October 24, 2008 · Written by Liz Herrin
In 1979, the Buggles informed the world that video killed the radio star. Now, the question facing our generation is whether blogging will kill the newspaper star. As the catchy pop song taught us, the golden age of technology past is inevitably swept away for the glitz and glamour of the new.
In terms of print newspapers, this is beginning to ring eerily true. Even some of the most established newspaper conglomerates aren’t immune to the effects of online news sources. The New York Times, for example, has experienced a series of layoffs, increased prices at the newsstand, decreased readership, and stock market woes.
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Blog Marketing for Business
October 22, 2008 · Written by Kris Themstrup
I’ve talked before about the incredible adaption and utilization of blogs in the business world. From Fortune 500 companies and corporations to small businesses just starting out, blogs have made the business world stand up and take notice. In June of this year, I wrote about the BusinessWeek article that followed up on the original groundbreaking story that introduced much of the business world to blogs back in 2005. Business Blogs and Beyond talked about the significant changes in the marketing landscape, and how social media, blogs and other forms of Web 2.0 marketing have opened up the doors to advertising on all fronts, harnessing the ability to connect with customers on levels that were never before possible.
The articles and accolades for marketing with business blogs haven’t stopped. Instead, blogs have become the #1 necessity for business owners looking for affordable, effective marketing that can deliver even in a questionable economy. Recently, Entrepreneur Magazine published an article about getting your business noticed at a minimal cost. Their #1 suggestion was blogs. From the article: “Set up a blog … and begin writing interesting commentary that relates to your business, says Hager. To drive traffic, comment on other topic-related blogs and include links back to your own blog.” Further down the list, they mention “Exploiting the Web” as number 17. This suggestion includes utilizing social media sites like delicious.com and digg.com to advertise and market products or services.
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