Take It From the Clowns…

When it comes to social media marketing, sometimes you’ve just got to listen to the clowns. Well, a very specific group of clowns anyway.

In particular, the mind-bendingly bendy group at Cirque du Soleil has once again thrown off convention and is currently leading the movement by established and successful organizations to move advertising online. While they haven’t completely abandoned traditional means of advertising, Soleil’s social media manager Jessica Berlin is spearheading the effort to make the high budget production known on forums such as LinkedIn, Twitter, Facebook, and others.

In a recent panel discussion, Berlin divulged some key points about the benefits of moving advertising efforts online.
[Read more]

World AIDS Day 2008

Today, December 1st, is World AIDS Day. As a company, iePlexus has always been committed to being a charitable organization. We think it’s important for companies like us to take the lead in talking about issues that affect all of us and doing something for those less fortunate. A little while ago, we highlighted poverty through Blog Action Day, and some months ago we participated in a charity golf event to benefit Habit for Humanity. Today, we’d like to highlight the important topic of AIDS.

World AIDS Day is observed every year on December 1st, and was established in 1988 by the World Health Organization. World AIDS Day provides governments, national AIDS programs, faith organizations, community organizations, and individuals with an opportunity to raise awareness and focus attention on the global AIDS epidemic.
[Read more]

Thanks For WordPress 2.7

Happy Thanksgiving from iePlexus! In the spirit of giving thanks, and as a bit of an early Christmas present, I thought I’d give a little sneak peek into something that’s been a long time coming. Our favorite blog development platform, WordPress, is on the verge of releasing the most recent upgrade, WordPress 2.7. This version includes some serious improvements to the open-source application that has quickly dominated the blog development community and continues to grow its market share. More than ever, WordPress has transformed from a simple publishing platform into a dynamic, powerful content management system.
[Read more]

Learning From Blog Predecessors

If you’re looking to start a successful blog, you might find yourself a bit discouraged. Confronted with so many established blogs, an internet presence can seem like a difficult thing to establish among such stiff competition.

But before you get too down on yourself, let’s remember that there are a lot of ways to gauge the success of a blog. You can label yourself a success when you’ve secured an impressive list of subscriptions, a healthy amount of inlinks, or perhaps even the ability to follow trends within your niche topic.

Whatever benchmark you’re using to gauge success, don’t forget that every established blog has piggybacked and improved upon the blogs that have come before. With that in mind, here are a few tips and pointers to glean from trends among today’s most successful blogs.
[Read more]

Search News Recap 11.24

We only scratch the surface of the search engines when it comes to news on our blog here at iePlexus, and I think we need to devote a little more time to such a broad and important subject. From here on out, I’m instituting a weekly search news recap, a place where we can review and discuss the most recent developments in search engines, ranking, optimization, and technology. Although we don’t directly provide search engine optimization here at iePlexus, it’s vital to consider the engines in any online marketing campaign, and news relating to that subject is just as significant. Also, with any social media advertising or web 2.0 marketing campaign, greater exposure in the search engines is often a byproduct of effective work, so it makes perfect sense to be stay informed. I’ve always been an advocate of a comprehensive, all-inclusive approach to internet marketing, so despite the additional work, I’m just going to have to create a new blog category and start sifting through the archives for relevant posts. Sympathy is definitely appreciated.
[Read more]

« Previous Page — Next Page »